Question: According to Freud’s psychoanalytic theory of personality, the _ operates based on the pleasure principle, which stresses on immediate fulfillment of needs. A. ego B. super ego ig C. traits D. id Answer» d. id Note: The above multiple-choice…
Question: _ is how consumers would like to see themselves. A. social self image B. actual self image C. self image D. Ideal self image Answer» d. Ideal self image Note: The above multiple-choice question is for all general and…
Question: _ is a process concerned with how innovations spread. A. adoption B. metamorphosis C. laggards D. diffucion Answer» d. diffucion Note: The above multiple-choice question is for all general and Competitive Exams in India.
Question: Need for accomplishment & excellence is a part of _ A. nApt B. nAch C. nPow D. nApt Answer» b. nAch Note: The above multiple-choice question is for all general and Competitive Exams in India.
Question: the level of consumer reaserch is _ in the 1st stage A. less B. highest C. least D. more Answer» c. least Note: The above multiple-choice question is for all general and Competitive Exams in India.
Question: while in _ stage of FLC the consumer is likely to buy more medical products & seek more attention, affection & security. A. dissolution B. Bachelorhood C. parenthood D. post parenthood Answer» a. dissolution Note: The above multiple-choice question…
Question: A _ may be defined as two or more people who interact to accomplish some goals. A. Trait B. Culture C. Subculture D. group Answer» d. group Note: The above multiple-choice question is for all general and Competitive Exams…
Question: In family decision making, _ are those family members who provide information and advice and thus influence the purchase. A. users B. influencers C. Gatekeepers D. buyers Answer» d. buyers Note: The above multiple-choice question is for all general…
Question: how long it takes for a new product to be accepted by social system & ulteimately adopt it is called _. A. rate of diffususion B. rate fo retention C. rate of purchase D. rate of adoption Answer» d.…
Question: In ERG theory E stands for_. A. emphasis B. existence C. exercise D. evaluation Answer» b. existence Note: The above multiple-choice question is for all general and Competitive Exams in India.