Bachelor of Mass Media (BMM)

In advertising, copy refers to the:

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Question:

In advertising, copy refers to the:

A.

Text, or words, used in an advertisement.

B.

Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text

C.

Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text adding additional facts and benefits to the headline and greater concept, in the instance of a print ad.

D.

Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text adding additional facts and benefits

Answer» c. Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text adding additional facts and benefits to the headline and greater concept, in the instance of a print ad.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Raymonds wish to enter women’s formal apparel. This leveraging strategy would be called____.

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Question:

Raymonds wish to enter women’s formal apparel. This leveraging strategy would be called____.

A.

Brand extension strategy

B.

  Line extension strategy

C.

     Co-branding

D.

    Moving the brand up.

Answer» a. Brand extension strategy

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?

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Question:

Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?

A.

Push strategy

B.

Pull strategy

C.

Blocking strategy

D.

Integrated strategy

Answer» a. Push strategy

Note: The above multiple-choice question is for all general and Competitive Exams in India.