Question: What is the first step of the creative process? A. Creativity B. Brainwave C. Rainstorm D. Brainstorm Answer» d. Brainstorm Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Question: An advertising brief is a: A. Summary document B. Summary document providing information about the expectations associated with an advertising campaign so all parties know what is expected of them. C. Summary document providing information about the expectations of clients D.…

Question: Writing copy for executives requires_______________ A. Collect information B. Deliver the real solution C. Research the company D. Most valuable commodity Answer» c. Research the company Note: The above multiple-choice question is for all general and Competitive Exams in…

Question: What is Subheadline? A. Detailed explanation of the printed ad copy to convince the reader B. Short sentences that interesting, and often made like a rhymes that are useful for attracting attention and at the same time can be…

Question: USP means: A. Unique selling proposition B. Unique selling preposition C. Unique selling position D. Unique selling portion Answer» a. Unique selling proposition Note: The above multiple-choice question is for all general and Competitive Exams in India.