Question:

A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as

A.

Range brand

B.

Individual brand

C.

Family brand

D.

Generic brand

Answer» d. Generic brand

Question:

The importance of branding is

A.

It helps others

B.

It helps with identity

C.

It helps organization

D.

It helps to begin

Answer» b. It helps with identity

Question:

Consumers willing to pay 15 percent more for Coke than for Pepsi. This is called the_________ associated with the brand’s loyalty measures under brand equity Ten model

A.

Price Premium

B.

Price reduction

C.

Price quanity

D.

Customer satisfaction

Answer» a. Price Premium

Question:

______is the set of all product lines and items that a particular seller makes available to buyers example In addition to soup, Maggi sells masala, ketchup, noodles, pasta etc.

A.

Proud Mix

B.

Proud line

C.

Brand Mix

D.

Brand Line

Answer» a. Proud Mix

Question:

__________as a set of human characteristics associated with a brand.

A.

Brand Equity

B.

Brand positioning

C.

Brand personality

D.

Brand image

Answer» c. Brand personality

Question:

Coordinate brand building activities across diverse media option does not include

A.

public relation

B.

promotion

C.

sponsorship

D.

market research

Answer» d. market research

Question:

______ is an arrangement that associates a single product or service with more than one brand name.

A.

Brand building

B.

Brand leveraging

C.

Co-branding

D.

Brand strategies

Answer» c. Co-branding

Question:

Brand strength comes from a combination of Differentiation and ____

A.

Esteem

B.

Knowledge

C.

Brand stature

D.

Relevance

Answer» d. Relevance

Question:

Raymonds wish to enter women’s formal apparel. This leveraging strategy would be called____.

A.

Brand extension strategy

B.

  Line extension strategy

C.

     Co-branding

D.

    Moving the brand up.

Answer» a. Brand extension strategy

Question:

Dettol Antiseptic Lotion, Dettol Soap, Dettol Sanitizer, Dettol hand wash are

A.

Brand extension

B.

Line Extension

C.

Co- branding

D.

Ad- brands

Answer» a. Brand extension