Question: A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as A. Range brand…

Question: The importance of branding is A. It helps others B. It helps with identity C. It helps organization D. It helps to begin Answer» b. It helps with identity Note: The above multiple-choice question is for all general and…

Question: Consumers willing to pay 15 percent more for Coke than for Pepsi. This is called the_________ associated with the brand’s loyalty measures under brand equity Ten model A. Price Premium B. Price reduction C. Price quanity D. Customer satisfaction…

Question: ______is the set of all product lines and items that a particular seller makes available to buyers example In addition to soup, Maggi sells masala, ketchup, noodles, pasta etc. A. Proud Mix B. Proud line C. Brand Mix D.…

Question: __________as a set of human characteristics associated with a brand. A. Brand Equity B. Brand positioning C. Brand personality D. Brand image Answer» c. Brand personality Note: The above multiple-choice question is for all general and Competitive Exams in…

Question: Coordinate brand building activities across diverse media option does not include A. public relation B. promotion C. sponsorship D. market research Answer» d. market research Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Question: ______ is an arrangement that associates a single product or service with more than one brand name. A. Brand building B. Brand leveraging C. Co-branding D. Brand strategies Answer» c. Co-branding Note: The above multiple-choice question is for all…

Question: Brand strength comes from a combination of Differentiation and ____ A. Esteem B. Knowledge C. Brand stature D. Relevance Answer» d. Relevance Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Question: Raymonds wish to enter women’s formal apparel. This leveraging strategy would be called____. A. Brand extension strategy B.   Line extension strategy C.      Co-branding D.     Moving the brand up. Answer» a. Brand extension strategy Note: The above…

Question: Dettol Antiseptic Lotion, Dettol Soap, Dettol Sanitizer, Dettol hand wash are A. Brand extension B. Line Extension C. Co- branding D. Ad- brands Answer» a. Brand extension Note: The above multiple-choice question is for all general and Competitive Exams…