Question: Coordinating strategy & tactics across market includes_______ A. Brand positioning B. Brand leveraging C. Marketing Research D. Brand Answer» c. Marketing Research Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Question: Odomos was promoted initially for Indoor and later for outdoors. This repositioning happened in order to A. Increase occasion for use B. Curb mosquito breeding C. Increase Dengue D. Increase malaria Answer» a. Increase occasion for use Note: The…

Question: Zodiac brand launched ZOD” to give it a new and fresh look . The brand strategy is A. Moving the brand up B. Moving the brand down C. ad-hoc D. Co- branding Answer» a. Moving the brand up Note:…

Question: It includes two visual signals of a brand—its character (E.g.: Amul girl, Vodafone ZOO ZOO) and its logo. This is known as A. Brand Symbol B. Brand Looks C. Brand relationship D. Brand quality Answer» a. Brand Symbol Note:…

Question: Nestle Kit Kat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren are examples of A. Sub brand B. Mix Branding C. Generic Brand D. Genric Branding Answer» a. Sub brand Note: The above multiple-choice question is for…

Question: Brands that allows people to express themselves to others A. Self-Expressive B. Functional Benefit C. Emotional Benefit D. Brand Image Answer» a. Self-Expressive Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Question: Dove as a brand has leveraging; strategy Dove soap, Dove shampoo and conditioner, Dove body lotion. In this case Dove is known as ____ brand. A. Family brand B. Vertical extension strategy C. . Ad-hoc branding strategy D. Line…

Question: This famous e commerce brand repositioned by changing their logo & tagline to sustain against the immense competition. The famous tagline was ” Unbox Zindagi” A. Amazon B. Flipkart C. Snapdeal D. Myntra Answer» c. Snapdeal Note: The above…

Question: Identification of source of product is important to the ________ A. Employee B. Consumer C. Brand D. Government Answer» b. Consumer Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Question: A brand that showcases a daring, imaginative and high spirited personality. A. Thumbs Up B. Raymond C. Haldiram D. Bata Answer» a. Thumbs Up Note: The above multiple-choice question is for all general and Competitive Exams in India.