Question:

____ has proposed the Big Five theory of brand personality.

A.

Richard Aaker

B.

. AmeySchiffman

C.

Jennifer Aaker

D.

David Loudon

Answer» c. Jennifer Aaker

Question:

_______often involves a different flavour or ingredient variety, a different form or size, or a different application for the brand.

A.

Brand extension

B.

Line Extension

C.

Co- branding

D.

Ad- brands

Answer» b. Line Extension

Question:

It can be used to communicate the identity of the brand with a quicker recognition and recall

A.

. Brand Building

B.

Symbols

C.

Brand Image

D.

Brand positioning

Answer» b. Symbols

Question:

Lifebuoy Original, Lifebuoy silver, Lifebuoy Lemon fresh, Lifebuoy Total10 are all known as

A.

Multi Branding

B.

Multi product branding

C.

Mix branding

D.

Multi strategy

Answer» b. Multi product branding

Question:

________________ is a considered as a basic imperative in place to guide the development and coordination of the tactical programs.

A.

media

B.

Brand identity

C.

Market

D.

Organizational unit

Answer» b. Brand identity

Question:

Product–Attribute Fixation happens when brand is much more than a product . Apt example is

A.

Jantan sweets

B.

Xerox

C.

Sapat

D.

Nature’s basket

Answer» b. Xerox

Question:

Rin ,Wheel and Surf Excel from Unilever the brand strategy is:

A.

Multi Branding

B.

Mix branding

C.

Multi product branding

D.

Multi strategy

Answer» a. Multi Branding

Question:

One of the brand building guidelines is to continue _________ even when the financial goals are not being net.

A.

Investing in brands

B.

Not to invest in brands

C.

Investing in Customers

D.

Investing in Stocks

Answer» a. Investing in brands

Question:

__________is high when the brand is unknown.

A.

Term

B.

Trust

C.

Risk

D.

Quantity

Answer» c. Risk

Question:

Target market and positioning strategies are like the ——-

A.

Same

B.

Opposite

C.

Two side of coin

D.

Different

Answer» c. Two side of coin