Raymonds wish to enter women’s formal apparel. This leveraging strategy would be called____.

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Question:

Raymonds wish to enter women’s formal apparel. This leveraging strategy would be called____.

A.

Brand extension strategy

B.

  Line extension strategy

C.

     Co-branding

D.

    Moving the brand up.

Answer» a. Brand extension strategy

Note: The above multiple-choice question is for all general and Competitive Exams in India.