Question:

Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of

A.

Selecting Media

B.

Media Strategy

C.

Media Execution

D.

Measuring communication

Answer» a. Selecting Media

Question:

All the offences under FEMA are considered as which of the following type?

A.

Civil offence

B.

Criminal offence

C.

Cognizable

D.

Non-cognizable

Answer» a. Civil offence

Question:

Present day consumers are more inclined for

A.

Brand image

B.

Only product utility

C.

Cheap products

D.

Only imported goods

Answer» a. Brand image

Question:

VAT was introduced to replace which tax?

A.

Income tax

B.

Sales tax

C.

Custom duty

D.

Excise tax

Answer» b. Sales tax

Question:

“Welcome to a Cashless World.”

A.

CENTRAL Bank – Net Banking

B.

Bank of Baroda ATM CARD

C.

SBI DEBIT CARD

D.

AXIS Credit Card

Answer» c. SBI DEBIT CARD

Question:

In social media campaign, what customer has to pay?

A.

Price

B.

Product

C.

Policy

D.

People

Answer» a. Price

Question:

Any device or word that identifies the origin of the product, the manufacturer details etc is known as

A.

Trade Name

B.

Brand Name

C.

Trade Mark

D.

Identity

Answer» c. Trade Mark

Question:

____ is known as approach of advertisement.

A.

Appeal

B.

Criticism

C.

Persuasion

D.

Gender bias

Answer» a. Appeal

Question:

The particular P in social marketing that refers to collection of funds and donations is:

A.

Paid marketing

B.

Public Relations

C.

Politics

D.

Purse strings

Answer» d. Purse strings

Question:

_____ is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers.

A.

Online advertising

B.

Television advertising

C.

Radio advertising

D.

Newspaper advertising

Answer» a. Online advertising