Bachelor of Mass Media (BMM)

In the brand-product matrix all current existing brand are represented in form of rows referred to as:

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Question:

In the brand-product matrix all current existing brand are represented in form of rows referred to as:

A.

Brand equity

B.

Brand Identity

C.

Brand portfolio

D.

Brand Personality

Answer» c. Brand portfolio

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Attibution is….

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Question:

Attibution is….

A.

Suing someone for ruining your reputation.

B.

A punishment for false reporting.

C.

Naming or giving credit to the person who gave you information for the story

D.

Another name for novelty articles.

Answer» c. Naming or giving credit to the person who gave you information for the story

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

By definition, _______________ simply means that consumers come in contact with the marketer’s message.

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Question:

By definition, _______________ simply means that consumers come in contact with the marketer’s message.

A.

Perception

B.

Exposure

C.

Attention

D.

Comprehension

Answer» b. Exposure

Note: The above multiple-choice question is for all general and Competitive Exams in India.