Bachelor of Mass Media (BMM)

Marketing brief is a:

by
Question:

Marketing brief is a:

A.

Document outlining the questions about markets

B.

Document outlining the questions about customers

C.

Document outlining the questions about markets and customers

D.

Document outlining the expectations by a company’s marketing team regarding a advertising campaign. The marketing team can clearly define what they want the creative team to create.

Answer» d. Document outlining the expectations by a company’s marketing team regarding a advertising campaign. The marketing team can clearly define what they want the creative team to create.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Which of one of the following is an advantage of brand extension?

by
Question:

Which of one of the following is an advantage of brand extension?

A.

Can confuse or frustrate consumers

B.

Can dilute brand meaning

C.

Improve brand image

D.

Can fail and hurt parent brand image

Answer» c. Improve brand image

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

It is difficult to evaluate the impact of advertising message as there is no immediate and accurate _______________

by
Question:

It is difficult to evaluate the impact of advertising message as there is no immediate and accurate _______________

A.

Legal environment

B.

Feedback mechanism

C.

Convenient purchasing

D.

Educative

Answer» b. Feedback mechanism

Note: The above multiple-choice question is for all general and Competitive Exams in India.