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Bachelor of Mass Media (BMM)

Choose the correct example of repositioning where brands were successful in transforming their image & face

» Brand Building solved MCQs /
Question:

Choose the correct example of repositioning where brands were successful in transforming their image & face

A.

Hutch to Vodafone

B.

Aircell to Idea

C.

Idea to Docomo

D.

Docomo to garuda

Answer» a. Hutch to Vodafone

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

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» Brand Building solved MCQs

The aim of retail advertiser differs from that of______

Advertising in Contemporary Society solved MCQs /
Question:

The aim of retail advertiser differs from that of______

A.

State advertiser

B.

Manufacturer

C.

District advertiser

D.

National advertiser

Answer» d. National advertiser

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

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Advertising in Contemporary Society solved MCQs

The motive to which an ad is directed, designed to stir a person toward goal the advertiser has set is known as

Advertising in Contemporary Society solved MCQs /
Question:

The motive to which an ad is directed, designed to stir a person toward goal the advertiser has set is known as

A.

Appeal

B.

Need

C.

Demand

D.

Desire

Answer» a. Appeal

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

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Advertising in Contemporary Society solved MCQs

Advertising laws vary in different countries depending on the ____

Advertising in Contemporary Society solved MCQs /
Question:

Advertising laws vary in different countries depending on the ____

A.

Content, cultural, implications & tax levied

B.

Only on content

C.

Only on culture

D.

Only on tax levied

Answer» a. Content, cultural, implications & tax levied

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Advertising laws vary in different countries depending on the ____ Read More »

Advertising in Contemporary Society solved MCQs

The Power of Associations:

» Copywriting solved MCQs /
Question:

The Power of Associations:

A.

The most basic way to make people care

B.

Is used for Forming an enterprise

C.

The most basic way to make people care is to form an association between something they don’t care about and something they do.

D.

Hardly used in creative strategy development

Answer» c. The most basic way to make people care is to form an association between something they don’t care about and something they do.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

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» Copywriting solved MCQs

Handwritten posters in the 16th and the 17th century which are considered to be the forerunners of advertising are

Advertising in Contemporary Society solved MCQs /
Question:

Handwritten posters in the 16th and the 17th century which are considered to be the forerunners of advertising are

A.

Pamphlets

B.

Siquis

C.

Billboards

D.

Brochures

Answer» b. Siquis

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Handwritten posters in the 16th and the 17th century which are considered to be the forerunners of advertising are Read More »

Advertising in Contemporary Society solved MCQs

Three common advertising appeals include ________

Advertising in Contemporary Society solved MCQs /
Question:

Three common advertising appeals include ________

A.

Objectivity. Frequency, Timeliness

B.

Fear, Sex & Humour

C.

Guilt, ego , enrichment

D.

Possessiveness, pride & social status

Answer» b. Fear, Sex & Humour

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Three common advertising appeals include ________ Read More »

Advertising in Contemporary Society solved MCQs

Who is the target audience?

» Copywriting solved MCQs /
Question:

Who is the target audience?

A.

a group of people who are most likely to want the product being advertised

B.

a group of people who are responsible for producing something

C.

a group of people who are in charge of the company advertising

D.

a group of people who loiter around in the malls

Answer» a. a group of people who are most likely to want the product being advertised

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Who is the target audience? Read More »

» Copywriting solved MCQs