Bachelor of Mass Media (BMM)

Choose the correct example of repositioning where brands were successful in transforming their image & face

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Question:

Choose the correct example of repositioning where brands were successful in transforming their image & face

A.

Hutch to Vodafone

B.

Aircell to Idea

C.

Idea to Docomo

D.

Docomo to garuda

Answer» a. Hutch to Vodafone

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

The motive to which an ad is directed, designed to stir a person toward goal the advertiser has set is known as

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Question:

The motive to which an ad is directed, designed to stir a person toward goal the advertiser has set is known as

A.

Appeal

B.

Need

C.

Demand

D.

Desire

Answer» a. Appeal

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Advertising laws vary in different countries depending on the ____

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Question:

Advertising laws vary in different countries depending on the ____

A.

Content, cultural, implications & tax levied

B.

Only on content

C.

Only on culture

D.

Only on tax levied

Answer» a. Content, cultural, implications & tax levied

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

The Power of Associations:

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Question:

The Power of Associations:

A.

The most basic way to make people care

B.

Is used for Forming an enterprise

C.

The most basic way to make people care is to form an association between something they don’t care about and something they do.

D.

Hardly used in creative strategy development

Answer» c. The most basic way to make people care is to form an association between something they don’t care about and something they do.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Handwritten posters in the 16th and the 17th century which are considered to be the forerunners of advertising are

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Question:

Handwritten posters in the 16th and the 17th century which are considered to be the forerunners of advertising are

A.

Pamphlets

B.

Siquis

C.

Billboards

D.

Brochures

Answer» b. Siquis

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Who is the target audience?

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Question:

Who is the target audience?

A.

a group of people who are most likely to want the product being advertised

B.

a group of people who are responsible for producing something

C.

a group of people who are in charge of the company advertising

D.

a group of people who loiter around in the malls

Answer» a. a group of people who are most likely to want the product being advertised

Note: The above multiple-choice question is for all general and Competitive Exams in India.