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Bachelor of Mass Media (BMM)

What is personal selling?

Advertising in Contemporary Society solved MCQs /
Question:

What is personal selling?

A.

Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.

B.

It is a variety of short-term incentives to encourage trial or purchase of a product or service.

C.

any paid form of non-personal promotion of products or services by an identified sponsor.

D.

A variety of programs directed toward improving the relationship between the organisation and the public.

Answer» a. Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

What is personal selling? Read More »

Advertising in Contemporary Society solved MCQs

Young’s creative process: __

» Copywriting solved MCQs /
Question:

Young’s creative process: __

A.

Immersion – digestion – incubation – illumination – verification

B.

Digestion – incubation – illumination – verification – immersion

C.

Digestion – incubation – illumination – immersion – verification

D.

Illumination – immersion – verification- digestion – incubation

Answer» a. Immersion – digestion – incubation – illumination – verification

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Young’s creative process: __ Read More »

» Copywriting solved MCQs

____________ Advertising deals with domestic market that includes families and individuals.

Advertising in Contemporary Society solved MCQs /
Question:

____________ Advertising deals with domestic market that includes families and individuals.

A.

B2B

B.

Consumer

C.

Generic

D.

Brand

Answer» b. Consumer

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

____________ Advertising deals with domestic market that includes families and individuals. Read More »

Advertising in Contemporary Society solved MCQs

What is not true about digital marketing?

Advertising in Contemporary Society solved MCQs /
Question:

What is not true about digital marketing?

A.

Digital marketing is any form of marketing products or services that involves electronic devices.

B.

Digital marketing can be done online

C.

Digital marketing cannot be done online

D.

Digital marketing is often referred to as online marketing, internet marketing or web marketing.

Answer» c. Digital marketing cannot be done online

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

What is not true about digital marketing? Read More »

Advertising in Contemporary Society solved MCQs

…… Is an advertising strategy that focuses on a product or service attribute that is distinctive to a particular brand and offers an important benefit to the customer.

» Copywriting solved MCQs /
Question:

…… Is an advertising strategy that focuses on a product or service attribute that is distinctive to a particular brand and offers an important benefit to the customer.

A.

Surrogate Advertising

B.

Unique Selling Proposition

C.

Recall Advertising

D.

Reminder Advertising

Answer» b. Unique Selling Proposition

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

…… Is an advertising strategy that focuses on a product or service attribute that is distinctive to a particular brand and offers an important benefit to the customer. Read More »

» Copywriting solved MCQs

Editorials are always crafted carefully on issues that are ——-, topical and most of the times, controversial.

» Features and Opinion solved MCQs /
Question:

Editorials are always crafted carefully on issues that are ——-, topical and most of the times, controversial.

A.

emotional

B.

current

C.

unreal

D.

boring

Answer» b. current

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Editorials are always crafted carefully on issues that are ——-, topical and most of the times, controversial. Read More »

» Features and Opinion solved MCQs