Bachelor of Mass Media (BMM)

What is personal selling?

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Question:

What is personal selling?

A.

Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.

B.

It is a variety of short-term incentives to encourage trial or purchase of a product or service.

C.

any paid form of non-personal promotion of products or services by an identified sponsor.

D.

A variety of programs directed toward improving the relationship between the organisation and the public.

Answer» a. Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Young’s creative process: __

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Question:

Young’s creative process: __

A.

Immersion – digestion – incubation – illumination – verification

B.

Digestion – incubation – illumination – verification – immersion

C.

Digestion – incubation – illumination – immersion – verification

D.

Illumination – immersion – verification- digestion – incubation

Answer» a. Immersion – digestion – incubation – illumination – verification

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

What is not true about digital marketing?

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Question:

What is not true about digital marketing?

A.

Digital marketing is any form of marketing products or services that involves electronic devices.

B.

Digital marketing can be done online

C.

Digital marketing cannot be done online

D.

Digital marketing is often referred to as online marketing, internet marketing or web marketing.

Answer» c. Digital marketing cannot be done online

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

…… Is an advertising strategy that focuses on a product or service attribute that is distinctive to a particular brand and offers an important benefit to the customer.

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Question:

…… Is an advertising strategy that focuses on a product or service attribute that is distinctive to a particular brand and offers an important benefit to the customer.

A.

Surrogate Advertising

B.

Unique Selling Proposition

C.

Recall Advertising

D.

Reminder Advertising

Answer» b. Unique Selling Proposition

Note: The above multiple-choice question is for all general and Competitive Exams in India.