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Bachelor of Mass Media (BMM)

An advertisement of Slice showcasing Katrina Kaif with Tagline ‘Aamsutra’ is an example of _____.

Advertising in Contemporary Society solved MCQs /
Question:

An advertisement of Slice showcasing Katrina Kaif with Tagline ‘Aamsutra’ is an example of _____.

A.

Women as sexual object

B.

As successful actor

C.

As a successful woman

D.

Brand ambassador

Answer» a. Women as sexual object

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

An advertisement of Slice showcasing Katrina Kaif with Tagline ‘Aamsutra’ is an example of _____. Read More »

Advertising in Contemporary Society solved MCQs

Who has launched a special Tendulkar edition of a drink to honour Tendulkar 100th century ?

» Copywriting solved MCQs /
Question:

Who has launched a special Tendulkar edition of a drink to honour Tendulkar 100th century ?

A.

CCD

B.

Starbucks

C.

Coca Cola

D.

Frooti

Answer» c. Coca Cola

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Who has launched a special Tendulkar edition of a drink to honour Tendulkar 100th century ? Read More »

» Copywriting solved MCQs

——- columns offer advice to people of all ages, especially the youth, on sexual or other situations that are personal in nature.

» Features and Opinion solved MCQs /
Question:

——- columns offer advice to people of all ages, especially the youth, on sexual or other situations that are personal in nature.

A.

analytical

B.

Agony aunt

C.

letters to the editor

D.

sports

Answer» b. Agony aunt

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

——- columns offer advice to people of all ages, especially the youth, on sexual or other situations that are personal in nature. Read More »

» Features and Opinion solved MCQs

What are events and experiences?

Advertising in Contemporary Society solved MCQs /
Question:

What are events and experiences?

A.

It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.

B.

These are company sponsored activities and programs designed to create brand-related interactions with customers.

C.

any paid form of non-personal promotion of products or services by an identified sponsor.

D.

A variety of programs directed toward improving the relationship between the organisation and the public.

Answer» b. These are company sponsored activities and programs designed to create brand-related interactions with customers.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

What are events and experiences? Read More »

Advertising in Contemporary Society solved MCQs

The creative strategy and the key execution details are spelled out in a document called:

» Copywriting solved MCQs /
Question:

The creative strategy and the key execution details are spelled out in a document called:

A.

A Marketing Brief

B.

A media Brief

C.

A Financial Brief

D.

A creative brief.

Answer» d. A creative brief.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

The creative strategy and the key execution details are spelled out in a document called: Read More »

» Copywriting solved MCQs