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Bachelor of Mass Media (BMM)

The relationship of advertising to ______is perceived as criticism on advertising.

Question:

The relationship of advertising to ______is perceived as criticism on advertising.

A.

Materialism

B.

FMCG products

C.

New products

D.

Old people

Answer» a. Materialism

Note: The above multiple-choice question is for all general and Competitive Exams in India

The relationship of advertising to ______is perceived as criticism on advertising. Read More »

Advertising in Contemporary Society solved MCQs

At what stage of the PLC (Product Life Cycle) can a higher price usually be charged?

Question:

At what stage of the PLC (Product Life Cycle) can a higher price usually be charged?

A.

Introduction

B.

Maturity

C.

Growth

D.

Decline

Answer» c. Growth

Note: The above multiple-choice question is for all general and Competitive Exams in India

At what stage of the PLC (Product Life Cycle) can a higher price usually be charged? Read More »

Advertising in Contemporary Society solved MCQs

Online Advertising is _______ compared to other forms of traditional advertising

Question:

Online Advertising is _______ compared to other forms of traditional advertising

A.

Relevant

B.

Interactive

C.

Popular

D.

Lucrative

Answer» b. Interactive

Note: The above multiple-choice question is for all general and Competitive Exams in India

Online Advertising is _______ compared to other forms of traditional advertising Read More »

Advertising in Contemporary Society solved MCQs

_________can be based on either typical users (people you see using the brand) or idealized users (as portrayed in advertising and elsewhere)

Question:

_________can be based on either typical users (people you see using the brand) or idealized users (as portrayed in advertising and elsewhere)

A.

Brand personality

B.

User Imagery

C.

Brand Image

D.

Brand symbol

Answer» b. User Imagery

Note: The above multiple-choice question is for all general and Competitive Exams in India

_________can be based on either typical users (people you see using the brand) or idealized users (as portrayed in advertising and elsewhere) Read More »

» Brand Building solved MCQs

Which one from the below is not a brand-related characteristic of brand personality.

Question:

Which one from the below is not a brand-related characteristic of brand personality.

A.

Country of origin

B.

Product Category

C.

Product Package

D.

Product Price

Answer» a. Country of origin

Note: The above multiple-choice question is for all general and Competitive Exams in India

Which one from the below is not a brand-related characteristic of brand personality. Read More »

» Brand Building solved MCQs