Bachelor of Mass Media (BMM)

Marketing brief is a:

by
Question:

Marketing brief is a:

A.

Document outlining the questions about markets

B.

Document outlining the questions about customers

C.

Document outlining the questions about markets and customers

D.

Document outlining the expectations by a company’s marketing team regarding a advertising campaign. The marketing team can clearly define what they want the creative team to create.

Answer» d. Document outlining the expectations by a company’s marketing team regarding a advertising campaign. The marketing team can clearly define what they want the creative team to create.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

It is difficult to evaluate the impact of advertising message as there is no immediate and accurate _______________

by
Question:

It is difficult to evaluate the impact of advertising message as there is no immediate and accurate _______________

A.

Legal environment

B.

Feedback mechanism

C.

Convenient purchasing

D.

Educative

Answer» b. Feedback mechanism

Note: The above multiple-choice question is for all general and Competitive Exams in India.