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Bachelor of Mass Media (BMM)

Marketing brief is a:

» Copywriting solved MCQs /
Question:

Marketing brief is a:

A.

Document outlining the questions about markets

B.

Document outlining the questions about customers

C.

Document outlining the questions about markets and customers

D.

Document outlining the expectations by a company’s marketing team regarding a advertising campaign. The marketing team can clearly define what they want the creative team to create.

Answer» d. Document outlining the expectations by a company’s marketing team regarding a advertising campaign. The marketing team can clearly define what they want the creative team to create.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Marketing brief is a: Read More »

» Copywriting solved MCQs

Which of one of the following is an advantage of brand extension?

» Brand Building solved MCQs /
Question:

Which of one of the following is an advantage of brand extension?

A.

Can confuse or frustrate consumers

B.

Can dilute brand meaning

C.

Improve brand image

D.

Can fail and hurt parent brand image

Answer» c. Improve brand image

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Which of one of the following is an advantage of brand extension? Read More »

» Brand Building solved MCQs

In Social Marketing, the Price should not be too ____ and too _____.

Advertising in Contemporary Society solved MCQs /
Question:

In Social Marketing, the Price should not be too ____ and too _____.

A.

High, Low

B.

Good, Bad

C.

Up, Down

D.

More, Less

Answer» a. High, Low

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

In Social Marketing, the Price should not be too ____ and too _____. Read More »

Advertising in Contemporary Society solved MCQs

According to the segment, brochures should NOT contain which of the following?

» Copywriting solved MCQs /
Question:

According to the segment, brochures should NOT contain which of the following?

A.

Scannable content

B.

Full sentences

C.

Formal layout

D.

A hook

Answer» d. A hook

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

According to the segment, brochures should NOT contain which of the following? Read More »

» Copywriting solved MCQs

The main reason to adopt multiple branding strategy is to pursue_______

» Brand Building solved MCQs /
Question:

The main reason to adopt multiple branding strategy is to pursue_______

A.

New market segment

B.

Multiple brand segments

C.

No market segments

D.

Two market segments

Answer» b. Multiple brand segments

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

The main reason to adopt multiple branding strategy is to pursue_______ Read More »

» Brand Building solved MCQs

It is difficult to evaluate the impact of advertising message as there is no immediate and accurate _______________

Advertising in Contemporary Society solved MCQs /
Question:

It is difficult to evaluate the impact of advertising message as there is no immediate and accurate _______________

A.

Legal environment

B.

Feedback mechanism

C.

Convenient purchasing

D.

Educative

Answer» b. Feedback mechanism

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

It is difficult to evaluate the impact of advertising message as there is no immediate and accurate _______________ Read More »

Advertising in Contemporary Society solved MCQs