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Bachelor of Mass Media (BMM)

Keeping consumers thinking about the product is the objective for which type of advertising?

Advertising in Contemporary Society solved MCQs /
Question:

Keeping consumers thinking about the product is the objective for which type of advertising?

A.

Informative advertising.

B.

Psychological advertising.

C.

Reminder advertising.

D.

Persuasive advertising.

Answer» c. Reminder advertising.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Keeping consumers thinking about the product is the objective for which type of advertising? Read More »

Advertising in Contemporary Society solved MCQs

Which of the following correctly defines India’s foreign exchange rate system?

Advertising in Contemporary Society solved MCQs /
Question:

Which of the following correctly defines India’s foreign exchange rate system?

A.

Fixed rate

B.

Free float

C.

Managed float

D.

Fixed target of bank

Answer» c. Managed float

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Which of the following correctly defines India’s foreign exchange rate system? Read More »

Advertising in Contemporary Society solved MCQs

Consumer advertising is advertising that is directed and future for domestic markets such as_____

Advertising in Contemporary Society solved MCQs /
Question:

Consumer advertising is advertising that is directed and future for domestic markets such as_____

A.

Individuals and families

B.

Producers

C.

Wholesaler

D.

Companies

Answer» a. Individuals and families

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Consumer advertising is advertising that is directed and future for domestic markets such as_____ Read More »

Advertising in Contemporary Society solved MCQs

Positioning a product by associating it with a particular user or group of users is called.

» Brand Building solved MCQs /
Question:

Positioning a product by associating it with a particular user or group of users is called.

A.

  Positioning by Price.

B.

Positioning by usage

C.

Positioning by Product class

D.

Positioning by product user

Answer» d. Positioning by product user

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Positioning a product by associating it with a particular user or group of users is called. Read More »

» Brand Building solved MCQs