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Bachelor of Mass Media (BMM)

People who identify as left-brain thinkers 

» Copywriting solved MCQs /
Question:

People who identify as left-brain thinkers 

A.

Might feel that they have strong math and logic skills

B.

Feel that their talents are more on the creative side of things.

C.

They are No brainer

D.

They have Low IQ

Answer» a. Might feel that they have strong math and logic skills

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

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» Copywriting solved MCQs

______ is an arrangement that associates a single product or service with more than one brand name.

» Brand Building solved MCQs /
Question:

______ is an arrangement that associates a single product or service with more than one brand name.

A.

Brand building

B.

Brand leveraging

C.

Co-branding

D.

Brand strategies

Answer» c. Co-branding

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

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» Brand Building solved MCQs

Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?

Advertising in Contemporary Society solved MCQs /
Question:

Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?

A.

to inform

B.

to persuade

C.

to remind

D.

to make profits

Answer» d. to make profits

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose? Read More »

Advertising in Contemporary Society solved MCQs

What is public relations?

Advertising in Contemporary Society solved MCQs /
Question:

What is public relations?

A.

Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.

B.

It is a variety of short-term incentives to encourage trial or purchase of a product or service.

C.

any paid form of non-personal promotion of products or services by an identified sponsor.

D.

A variety of programs directed toward improving the relationship between the organisation and the public.

Answer» d. A variety of programs directed toward improving the relationship between the organisation and the public.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

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Advertising in Contemporary Society solved MCQs

Which of the following is not an example of persuasive advertising?

Advertising in Contemporary Society solved MCQs /
Question:

Which of the following is not an example of persuasive advertising?

A.

Persuading customers to receive a sales call

B.

Encouraging the customer to purchase now

C.

Building brand preference

D.

Explaining how the product works

Answer» d. Explaining how the product works

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Which of the following is not an example of persuasive advertising? Read More »

Advertising in Contemporary Society solved MCQs

Specialists in digital advertising have to plan the strategies according to the ___

Advertising in Contemporary Society solved MCQs /
Question:

Specialists in digital advertising have to plan the strategies according to the ___

A.

Medium

B.

Technology

C.

Audience

D.

Culture

Answer» a. Medium

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Specialists in digital advertising have to plan the strategies according to the ___ Read More »

Advertising in Contemporary Society solved MCQs

Which of the following Indian industries has been hit hard by globalisation:

Advertising in Contemporary Society solved MCQs /
Question:

Which of the following Indian industries has been hit hard by globalisation:

A.

IT

B.

Toy making

C.

Jute

D.

Cement

Answer» b. Toy making

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Which of the following Indian industries has been hit hard by globalisation: Read More »

Advertising in Contemporary Society solved MCQs