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Bachelor of Mass Media (BMM)

Maggi introducing atta noodles, no onion noodles, chicken noodle, cheese noodle. is the strategy of _____.

» Brand Building solved MCQs /
Question:

Maggi introducing atta noodles, no onion noodles, chicken noodle, cheese noodle. is the strategy of _____.

A.

Line extension

B.

Brand extension

C.

User Imagery

D.

Brand Identity

Answer» a. Line extension

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Maggi introducing atta noodles, no onion noodles, chicken noodle, cheese noodle. is the strategy of _____. Read More »

» Brand Building solved MCQs

A ——- is a speech or piece of writing that says good things about somebody/something that is no more.

» Features and Opinion solved MCQs /
Question:

A ——- is a speech or piece of writing that says good things about somebody/something that is no more.

A.

op-eds

B.

eulogy

C.

letters to the editor

D.

editorials

Answer» b. eulogy

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

A ——- is a speech or piece of writing that says good things about somebody/something that is no more. Read More »

» Features and Opinion solved MCQs

Liberalisation made a shift from a seller’s market to:

Advertising in Contemporary Society solved MCQs /
Question:

Liberalisation made a shift from a seller’s market to:

A.

Advertiser’s market

B.

Buyer’s market

C.

Restrictive market

D.

Monopoly market

Answer» b. Buyer’s market

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Liberalisation made a shift from a seller’s market to: Read More »

Advertising in Contemporary Society solved MCQs

A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:

Advertising in Contemporary Society solved MCQs /
Question:

A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:

A.

Advertising campaign.

B.

Advertising objective.

C.

Advertising criterion.

D.

Advertising evaluation.

Answer» b. Advertising objective.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

A specific communication task to be accomplished with a specific target audience during a specific period of time is called an: Read More »

Advertising in Contemporary Society solved MCQs