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Bachelor of Mass Media (BMM)

A detergent that advertises how clean it gets clothes is appealing to the ___________________ consumer need

Question:

A detergent that advertises how clean it gets clothes is appealing to the ___________________ consumer need

A.

Functional

B.

Symbolic

C.

Biological

D.

Utilitarian

Answer» a. Functional

Note: The above multiple-choice question is for all general and Competitive Exams in India

A detergent that advertises how clean it gets clothes is appealing to the ___________________ consumer need Read More »

Advertising in Contemporary Society solved MCQs

A ——- is a critical appreciation or an appraisal of a book, play or film published in news media.

Question:

A ——- is a critical appreciation or an appraisal of a book, play or film published in news media.

A.

story

B.

quote

C.

review

D.

opinion

Answer» c. review

Note: The above multiple-choice question is for all general and Competitive Exams in India

A ——- is a critical appreciation or an appraisal of a book, play or film published in news media. Read More »

» Features and Opinion solved MCQs

One of the elements in the radio ad that have a function to give a sign that there are two sounds passing each other is called?

Question:

One of the elements in the radio ad that have a function to give a sign that there are two sounds passing each other is called?

A.

Off Mike

B.

Cross Fade

C.

Fade In

D.

In-Up-Down-Under

Answer» b. Cross Fade

Note: The above multiple-choice question is for all general and Competitive Exams in India

One of the elements in the radio ad that have a function to give a sign that there are two sounds passing each other is called? Read More »

» Copywriting solved MCQs

There are :

Question:

There are :

A.

Five method of creating a written briefing format for marketing brief

B.

Different ways of creating a written briefing format for marketing brief.

C.

Only one method of creating a written briefing format for marketing brief.

D.

Two methods method of creating a written briefing format for marketing brief

Answer» b. Different ways of creating a written briefing format for marketing brief.

Note: The above multiple-choice question is for all general and Competitive Exams in India

There are : Read More »

» Copywriting solved MCQs

Select the correct brand for the brand building block-. Pressure to invest elsewhere-The sins of complacency and greed

Question:

Select the correct brand for the brand building block-. Pressure to invest elsewhere-The sins of complacency and greed

A.

Dove

B.

Top Ramen

C.

Xeorx

D.

Lenovo

Answer» c. Xeorx

Note: The above multiple-choice question is for all general and Competitive Exams in India

Select the correct brand for the brand building block-. Pressure to invest elsewhere-The sins of complacency and greed Read More »

» Brand Building solved MCQs