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Bachelor of Mass Media (BMM)

……. is the percentage of media audience exposed at least once to the advertisers message during a specific time frame.

» Copywriting solved MCQs /
Question:

……. is the percentage of media audience exposed at least once to the advertisers message during a specific time frame.

A.

reach

B.

frequency

C.

impact

D.

incidence point

Answer» a. reach

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

……. is the percentage of media audience exposed at least once to the advertisers message during a specific time frame. Read More »

» Copywriting solved MCQs

The major cause of brands losing their credibility and the identity is due to ————-

» Brand Building solved MCQs /
Question:

The major cause of brands losing their credibility and the identity is due to ————-

A.

Brand image

B.

Brand Trap

C.

Brand personality

D.

Brand positioning

Answer» b. Brand Trap

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

The major cause of brands losing their credibility and the identity is due to ————- Read More »

» Brand Building solved MCQs

Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

Advertising in Contemporary Society solved MCQs /
Question:

Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

A.

Push strategy

B.

Pull strategy

C.

Blocking strategy

D.

Integrated strategy

Answer» b. Pull strategy

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Which of the following strategies is usually followed by B2C companies with respect to promotion strategy? Read More »

Advertising in Contemporary Society solved MCQs

____________ is one of the example campaigns of Industrial Advertising

Advertising in Contemporary Society solved MCQs /
Question:

____________ is one of the example campaigns of Industrial Advertising

A.

Global India

B.

Swachh Bharat

C.

Vande Bharat

D.

Skill India

Answer» d. Skill India

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

____________ is one of the example campaigns of Industrial Advertising Read More »

Advertising in Contemporary Society solved MCQs