……. is the percentage of media audience exposed at least once to the advertisers message during a specific time frame.

Question:

……. is the percentage of media audience exposed at least once to the advertisers message during a specific time frame.

A.

reach

B.

frequency

C.

impact

D.

incidence point

Answer» a. reach

Note: The above multiple-choice question is for all general and Competitive Exams in India

Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

Question:

Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

A.

Push strategy

B.

Pull strategy

C.

Blocking strategy

D.

Integrated strategy

Answer» b. Pull strategy

Note: The above multiple-choice question is for all general and Competitive Exams in India