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Bachelor of Mass Media (BMM)

Sponsorship belongs to the promotional tool to _________________.

Advertising in Contemporary Society solved MCQs /
Question:

Sponsorship belongs to the promotional tool to _________________.

A.

Business Marketing

B.

Marketing

C.

Marketing Management

D.

Advertising

Answer» b. Marketing

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Sponsorship belongs to the promotional tool to _________________. Read More »

Advertising in Contemporary Society solved MCQs

What is the different between Spot and Promo Ads ?

» Copywriting solved MCQs /
Question:

What is the different between Spot and Promo Ads ?

A.

Spot is the type of TV ad that has a commercial purpose & mostly has a short duration and Promo Ad is the type of TV ad that consist of program or event teaser & not aiming to sell some product or service.

B.

Spot is the type of TV ad that consist of single or collaboration sponsor and Promo Ad is the type of TV ad that aiming to provide important information about some topic to the public.

C.

Spot is the type of TV ad that has a short duration and Promo Ad is the type of TV ad that be done by some institution.

D.

Spot is the type of TV ad that have a function to increase a certain number of viewers in TV program and Promo ad is the type of TV ad that does not have a commercial purpose to increase certain sales.

Answer» a. Spot is the type of TV ad that has a commercial purpose & mostly has a short duration and Promo Ad is the type of TV ad that consist of program or event teaser & not aiming to sell some product or service.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

What is the different between Spot and Promo Ads ? Read More »

» Copywriting solved MCQs

For making advertisements more effective, the manufacturers improve _____________and launch new products.

Advertising in Contemporary Society solved MCQs /
Question:

For making advertisements more effective, the manufacturers improve _____________and launch new products.

A.

Existing Products

B.

Advertising Style

C.

Marketing Channels

D.

Sponsors

Answer» a. Existing Products

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

For making advertisements more effective, the manufacturers improve _____________and launch new products. Read More »

Advertising in Contemporary Society solved MCQs

It is concerned with the application of marketing knowledge concepts and techniques to enhance social as well as economic ends:

Advertising in Contemporary Society solved MCQs /
Question:

It is concerned with the application of marketing knowledge concepts and techniques to enhance social as well as economic ends:

A.

Social Marketing

B.

Personal Marketing

C.

Direct Marketing

D.

Need based marketing

Answer» a. Social Marketing

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

It is concerned with the application of marketing knowledge concepts and techniques to enhance social as well as economic ends: Read More »

Advertising in Contemporary Society solved MCQs

Creativity is also an attitude: the ability to:

» Copywriting solved MCQs /
Question:

Creativity is also an attitude: the ability to:

A.

Accept change and newness

B.

Accept change, a willingness to play with ideas and possibilities,

C.

Accept change and newness, a willingness to play with ideas and possibilities, a flexibility of outlook, the habit of enjoying the good, while looking for ways to improve it.

D.

Enjoy the good, while looking for ways to improve it.

Answer» c. Accept change and newness, a willingness to play with ideas and possibilities, a flexibility of outlook, the habit of enjoying the good, while looking for ways to improve it.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Creativity is also an attitude: the ability to: Read More »

» Copywriting solved MCQs