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Bachelor of Mass Media (BMM)

Coordinate brand building activities across diverse media option does not include

» Brand Building solved MCQs /
Question:

Coordinate brand building activities across diverse media option does not include

A.

public relation

B.

promotion

C.

sponsorship

D.

market research

Answer» d. market research

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

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» Brand Building solved MCQs

What is the meaning of “Built In” in TV Ads ?

» Copywriting solved MCQs /
Question:

What is the meaning of “Built In” in TV Ads ?

A.

An advertising with a form of writing that appears on the screen to explain about a product.

B.

An advertisement that fills a portion of a segment in a TV program and usually equipped with some demo or tutorial to using the product.

C.

The advertising that usually used as a property stage.

D.

An advertisement that delivered by the host in the middle of program or event.

Answer» b. An advertisement that fills a portion of a segment in a TV program and usually equipped with some demo or tutorial to using the product.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

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» Copywriting solved MCQs

The criticism of advertising is advertising can make ____ and ____ effect on the society.

Advertising in Contemporary Society solved MCQs /
Question:

The criticism of advertising is advertising can make ____ and ____ effect on the society.

A.

Positive and negative

B.

Persuading and convincing

C.

Fraud and pretentious

D.

Only on young and women

Answer» a. Positive and negative

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

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Advertising in Contemporary Society solved MCQs

Palmer opened the first American advertising agency at________ in 1850

Advertising in Contemporary Society solved MCQs /
Question:

Palmer opened the first American advertising agency at________ in 1850

A.

Pennsylvania

B.

Philadelphia

C.

San Fransisco

D.

Pittsburgh

Answer» b. Philadelphia

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

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Advertising in Contemporary Society solved MCQs

——- stories discuss a person, place, animal or thing in an emotional way.

» Features and Opinion solved MCQs /
Question:

——- stories discuss a person, place, animal or thing in an emotional way.

A.

historical

B.

Human interest

C.

Hard news story

D.

seasonal

Answer» b. Human interest

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

——- stories discuss a person, place, animal or thing in an emotional way. Read More »

» Features and Opinion solved MCQs

Under A Hierarchy – of – Effects Model of Creative Elements, which hierarchy includes Body Copy in it:

» Copywriting solved MCQs /
Question:

Under A Hierarchy – of – Effects Model of Creative Elements, which hierarchy includes Body Copy in it:

A.

Attention

B.

Interest

C.

Desire

D.

Action

Answer» c. Desire

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Under A Hierarchy – of – Effects Model of Creative Elements, which hierarchy includes Body Copy in it: Read More »

» Copywriting solved MCQs