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Bachelor of Mass Media (BMM)

Cadburys Dairy Milk – From children to adult ( kuch meeta ho jay) is an example of

» Brand Building solved MCQs /
Question:

Cadburys Dairy Milk – From children to adult ( kuch meeta ho jay) is an example of

A.

Changing the product

B.

Changing the target market

C.

Changing the packaging

D.

Changing competitors

Answer» b. Changing the target market

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Cadburys Dairy Milk – From children to adult ( kuch meeta ho jay) is an example of Read More »

» Brand Building solved MCQs

The advertisement like Gillet & old spice for males & santoor or fair & lovely for females are examples of ______

Advertising in Contemporary Society solved MCQs /
Question:

The advertisement like Gillet & old spice for males & santoor or fair & lovely for females are examples of ______

A.

Gender Bias.

B.

Social

C.

Moral.

D.

Religious.

Answer» a. Gender Bias.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

The advertisement like Gillet & old spice for males & santoor or fair & lovely for females are examples of ______ Read More »

Advertising in Contemporary Society solved MCQs

The purpose of marketing brief is:

» Copywriting solved MCQs /
Question:

The purpose of marketing brief is:

A.

Is to Assist clients

B.

To help assess client’s current situation, both internally and relative to its competition. It’s the starting point for any work agency do for their customers.

C.

To help assess client’s current situation, both internally and relative to its competition. It’s the starting point for any work agency do for their customers.

D.

To help assess client’s current situation

Answer» c. To help assess client’s current situation, both internally and relative to its competition. It’s the starting point for any work agency do for their customers.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

The purpose of marketing brief is: Read More »

» Copywriting solved MCQs

It can be primary drivers of a brand personality

» Brand Building solved MCQs /
Question:

It can be primary drivers of a brand personality

A.

Product-related characteristics

B.

Brand – related characteristics

C.

Image -related characteristics

D.

Equity -related characteristics

Answer» a. Product-related characteristics

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

It can be primary drivers of a brand personality Read More »

» Brand Building solved MCQs

But positioning is not what you do to the product. Positioning is what you do the mind of the prospects was defined by

» Brand Building solved MCQs /
Question:

But positioning is not what you do to the product. Positioning is what you do the mind of the prospects was defined by

A.

David aaker

B.

Kevin Keller

C.

Al Ries & Jack Trout

D.

Philip Kotler

Answer» c. Al Ries & Jack Trout

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

But positioning is not what you do to the product. Positioning is what you do the mind of the prospects was defined by Read More »

» Brand Building solved MCQs

Liberalisation boosted Indian advertising by

Advertising in Contemporary Society solved MCQs /
Question:

Liberalisation boosted Indian advertising by

A.

Creating competition in the market

B.

Increased government spending

C.

Creating more literacy

D.

Creating more monopolies

Answer» a. Creating competition in the market

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Liberalisation boosted Indian advertising by Read More »

Advertising in Contemporary Society solved MCQs