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Bachelor of Mass Media (BMM)

What is the stage called when the idea is fully transformed in the Creative Process Model?

» Copywriting solved MCQs /
Question:

What is the stage called when the idea is fully transformed in the Creative Process Model?

A.

Implementation

B.

Illumination

C.

Incubation

D.

Preparation

Answer» a. Implementation

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

What is the stage called when the idea is fully transformed in the Creative Process Model? Read More »

» Copywriting solved MCQs

Fevicol is not known as a brand, but by it positioning as “the strong adhesive”. “Fevicol ka Jhood hai. This is a________

» Brand Building solved MCQs /
Question:

Fevicol is not known as a brand, but by it positioning as “the strong adhesive”. “Fevicol ka Jhood hai. This is a________

A.

Brand image trap

B.

Brand position trap

C.

External perspective trap

D.

Product–Attribute Fixation:

Answer» b. Brand position trap

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Fevicol is not known as a brand, but by it positioning as “the strong adhesive”. “Fevicol ka Jhood hai. This is a________ Read More »

» Brand Building solved MCQs

What is sales promotion?

Advertising in Contemporary Society solved MCQs /
Question:

What is sales promotion?

A.

Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.

B.

It is a variety of short-term incentives to encourage trial or purchase of a product or service.

C.

any paid form of non-personal promotion of products or services by an identified sponsor.

D.

A variety of programs directed toward improving the relationship between the organisation and the public.

Answer» b. It is a variety of short-term incentives to encourage trial or purchase of a product or service.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

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Advertising in Contemporary Society solved MCQs

The role of the ——- paragraph is to grab the reader’s attention and persuade him or her to read more.

» Features and Opinion solved MCQs /
Question:

The role of the ——- paragraph is to grab the reader’s attention and persuade him or her to read more.

A.

second

B.

closing

C.

middle

D.

opening

Answer» d. opening

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

The role of the ——- paragraph is to grab the reader’s attention and persuade him or her to read more. Read More »

» Features and Opinion solved MCQs

Advertisement is a mass communication. It addresses to masses and it’s a form of ____________________________ communication.

Advertising in Contemporary Society solved MCQs /
Question:

Advertisement is a mass communication. It addresses to masses and it’s a form of ____________________________ communication.

A.

Personal

B.

Non personal

C.

Direct

D.

Indirect

Answer» b. Non personal

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Advertisement is a mass communication. It addresses to masses and it’s a form of ____________________________ communication. Read More »

Advertising in Contemporary Society solved MCQs

——- means the information can be used with no caveats, quoting the source by name.

» Features and Opinion solved MCQs /
Question:

——- means the information can be used with no caveats, quoting the source by name.

A.

deep background

B.

On the record

C.

background

D.

off the record

Answer» b. On the record

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

——- means the information can be used with no caveats, quoting the source by name. Read More »

» Features and Opinion solved MCQs