Bachelor of Mass Media (BMM)

Fevicol is not known as a brand, but by it positioning as “the strong adhesive”. “Fevicol ka Jhood hai. This is a________

by
Question:

Fevicol is not known as a brand, but by it positioning as “the strong adhesive”. “Fevicol ka Jhood hai. This is a________

A.

Brand image trap

B.

Brand position trap

C.

External perspective trap

D.

Product–Attribute Fixation:

Answer» b. Brand position trap

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

What is sales promotion?

by
Question:

What is sales promotion?

A.

Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.

B.

It is a variety of short-term incentives to encourage trial or purchase of a product or service.

C.

any paid form of non-personal promotion of products or services by an identified sponsor.

D.

A variety of programs directed toward improving the relationship between the organisation and the public.

Answer» b. It is a variety of short-term incentives to encourage trial or purchase of a product or service.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Advertisement is a mass communication. It addresses to masses and it’s a form of ____________________________ communication.

by
Question:

Advertisement is a mass communication. It addresses to masses and it’s a form of ____________________________ communication.

A.

Personal

B.

Non personal

C.

Direct

D.

Indirect

Answer» b. Non personal

Note: The above multiple-choice question is for all general and Competitive Exams in India.