Bachelor of Mass Media (BMM)

What is mobile marketing?

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Question:

What is mobile marketing?

A.

It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.

B.

These are company sponsored activities and programs designed to create brand-related interactions with customers.

C.

It involves communicating with the consumer via a mobile device, either to send a simple marketing message, to introduce them to a new participation-based campaign or to allow them to visit a mobile website.

D.

It refers to the process of promoting business or websites through social media channels.

Answer» c. It involves communicating with the consumer via a mobile device, either to send a simple marketing message, to introduce them to a new participation-based campaign or to allow them to visit a mobile website.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

An advertisement that been delivered by the presenter in the middle of the program or event and including with some demonstration of the advertised product is called ?

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Question:

An advertisement that been delivered by the presenter in the middle of the program or event and including with some demonstration of the advertised product is called ?

A.

Testimonial

B.

Caption

C.

Ad libs

D.

Filler

Answer» a. Testimonial

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Nike has expanded from running shoes to athletic shoes, athletic clothing, equipment strengthening its association to peak performance and sports in the process. This is an advantage of Line extension because

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Question:

Nike has expanded from running shoes to athletic shoes, athletic clothing, equipment strengthening its association to peak performance and sports in the process. This is an advantage of Line extension because

A.

Enhances Parent image

B.

Confuse customer

C.

Confuse Retailers

D.

Can dilute brand image

Answer» a. Enhances Parent image

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

——- stories are journalistic, researched, descriptive, colorful, thoughtful, reflective, thorough writing about original ideas.

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Question:

——- stories are journalistic, researched, descriptive, colorful, thoughtful, reflective, thorough writing about original ideas.

A.

News

B.

Feature

C.

Magazine

D.

Short

Answer» b. Feature

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

_________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need.

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Question:

_________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need.

A.

Product attribute

B.

Product class

C.

Positioning

D.

Personality

Answer» b. Product class

Note: The above multiple-choice question is for all general and Competitive Exams in India.