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Bachelor of Mass Media (BMM)

Any device or word that identifies the origin of the product, the manufacturer details etc is known as

Advertising in Contemporary Society solved MCQs /
Question:

Any device or word that identifies the origin of the product, the manufacturer details etc is known as

A.

Trade Name

B.

Brand Name

C.

Trade Mark

D.

Identity

Answer» c. Trade Mark

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Any device or word that identifies the origin of the product, the manufacturer details etc is known as Read More »

Advertising in Contemporary Society solved MCQs

Consumers willing to pay 15 percent more for Coke than for Pepsi. This is called the_________ associated with the brand’s loyalty measures under brand equity Ten model

» Brand Building solved MCQs /
Question:

Consumers willing to pay 15 percent more for Coke than for Pepsi. This is called the_________ associated with the brand’s loyalty measures under brand equity Ten model

A.

Price Premium

B.

Price reduction

C.

Price quanity

D.

Customer satisfaction

Answer» a. Price Premium

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Consumers willing to pay 15 percent more for Coke than for Pepsi. This is called the_________ associated with the brand’s loyalty measures under brand equity Ten model Read More »

» Brand Building solved MCQs

______is the set of all product lines and items that a particular seller makes available to buyers example In addition to soup, Maggi sells masala, ketchup, noodles, pasta etc.

» Brand Building solved MCQs /
Question:

______is the set of all product lines and items that a particular seller makes available to buyers example In addition to soup, Maggi sells masala, ketchup, noodles, pasta etc.

A.

Proud Mix

B.

Proud line

C.

Brand Mix

D.

Brand Line

Answer» a. Proud Mix

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

______is the set of all product lines and items that a particular seller makes available to buyers example In addition to soup, Maggi sells masala, ketchup, noodles, pasta etc. Read More »

» Brand Building solved MCQs

The most important part of the broadcast news story that sets the tone for al that follows.

» Copywriting solved MCQs /
Question:

The most important part of the broadcast news story that sets the tone for al that follows.

A.

Headline

B.

Tagline

C.

Lead

D.

Quote

Answer» c. Lead

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

The most important part of the broadcast news story that sets the tone for al that follows. Read More »

» Copywriting solved MCQs

The particular P in social marketing that refers to collection of funds and donations is:

Advertising in Contemporary Society solved MCQs /
Question:

The particular P in social marketing that refers to collection of funds and donations is:

A.

Paid marketing

B.

Public Relations

C.

Politics

D.

Purse strings

Answer» d. Purse strings

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

The particular P in social marketing that refers to collection of funds and donations is: Read More »

Advertising in Contemporary Society solved MCQs

_____ is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers.

Advertising in Contemporary Society solved MCQs /
Question:

_____ is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers.

A.

Online advertising

B.

Television advertising

C.

Radio advertising

D.

Newspaper advertising

Answer» a. Online advertising

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

_____ is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Read More »

Advertising in Contemporary Society solved MCQs