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Bachelor of Mass Media (BMM)

What is advertising?

Advertising in Contemporary Society solved MCQs /
Question:

What is advertising?

A.

Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.

B.

It is a variety of short-term incentives to encourage trial or purchase of a product or service.

C.

any paid form of non-personal promotion of products or services by an identified sponsor.

D.

A variety of programs directed toward improving the relationship between the organisation and the public.

Answer» c. any paid form of non-personal promotion of products or services by an identified sponsor.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

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Advertising in Contemporary Society solved MCQs

Which company created baby shampoo for mothers as a part of their repositioning strategy to get new customers

» Brand Building solved MCQs /
Question:

Which company created baby shampoo for mothers as a part of their repositioning strategy to get new customers

A.

Proctor and Gamble

B.

Johnson and Johnson

C.

Hindustan Unilever

D.

Nestle

Answer» b. Johnson and Johnson

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Which company created baby shampoo for mothers as a part of their repositioning strategy to get new customers Read More »

» Brand Building solved MCQs

The process of adapting a message from one language to another while maintaining its intent, style, tone and context is termed as:

» Copywriting solved MCQs /
Question:

The process of adapting a message from one language to another while maintaining its intent, style, tone and context is termed as:

A.

Translation

B.

Trans creativity

C.

Transferral

D.

Transfiguration

Answer» b. Trans creativity

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

The process of adapting a message from one language to another while maintaining its intent, style, tone and context is termed as: Read More »

» Copywriting solved MCQs

Which imperative used to create a mechanism for implementing a common coordinated brand strategy across all business.

» Brand Building solved MCQs /
Question:

Which imperative used to create a mechanism for implementing a common coordinated brand strategy across all business.

A.

Media

B.

Market

C.

Coordination across the organization

D.

Sales

Answer» c. Coordination across the organization

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Which imperative used to create a mechanism for implementing a common coordinated brand strategy across all business. Read More »

» Brand Building solved MCQs

Which are the additional 5 P’s of Social Marketing?

Advertising in Contemporary Society solved MCQs /
Question:

Which are the additional 5 P’s of Social Marketing?

A.

Policy, Politics, Partnership, Public, Purse strings

B.

People, Policy, Process, Purse string, politics

C.

Process, Politics, Public, Physical Evidence, Policy

D.

People, Politics, Physical Evidence, Policy, Partnership

Answer» a. Policy, Politics, Partnership, Public, Purse strings

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Which are the additional 5 P’s of Social Marketing? Read More »

Advertising in Contemporary Society solved MCQs