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Bachelor of Mass Media (BMM)

Which of the following does fall within the jurisdiction of MRTP Commission ?

Advertising in Contemporary Society solved MCQs /
Question:

Which of the following does fall within the jurisdiction of MRTP Commission ?

A.

Prohibition of unfair trade practices

B.

Opening up of economy to the world by attaining international competitiveness

C.

Reducing number of reserved industries

D.

Free determination of interest rates

Answer» a. Prohibition of unfair trade practices

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Which of the following does fall within the jurisdiction of MRTP Commission ? Read More »

Advertising in Contemporary Society solved MCQs

Creating innovative and new ideas, identifying customers benefit, selecting specific appeals for advertisements are the part of _____

Advertising in Contemporary Society solved MCQs /
Question:

Creating innovative and new ideas, identifying customers benefit, selecting specific appeals for advertisements are the part of _____

A.

Message strategy

B.

Message execution

C.

Selecting media

D.

Measuring communication

Answer» a. Message strategy

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Creating innovative and new ideas, identifying customers benefit, selecting specific appeals for advertisements are the part of _____ Read More »

Advertising in Contemporary Society solved MCQs

Connectedness is:

» Copywriting solved MCQs /
Question:

Connectedness is:

A.

When you make sure your target market cannot identify themselves with the ad.

B.

When you make sure your product is available in the market

C.

When you make sure your target market can identify themselves with the ad.

D.

When you make sure your product is sold in the market

Answer» c. When you make sure your target market can identify themselves with the ad.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Connectedness is: Read More »

» Copywriting solved MCQs

In advertisements we generally see a warning for cigarettes that “smoking is injurious to health”. It’s an example of ___

Advertising in Contemporary Society solved MCQs /
Question:

In advertisements we generally see a warning for cigarettes that “smoking is injurious to health”. It’s an example of ___

A.

Advertising

B.

Monopoly in market

C.

Legal environment

D.

Entertainment

Answer» c. Legal environment

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

In advertisements we generally see a warning for cigarettes that “smoking is injurious to health”. It’s an example of ___ Read More »

Advertising in Contemporary Society solved MCQs

A brand association is anything “linked” in memory to a brand for example :

» Brand Building solved MCQs /
Question:

A brand association is anything “linked” in memory to a brand for example :

A.

TATA

B.

Ronald Macdonald

C.

Breeze

D.

Starbucks

Answer» b. Ronald Macdonald

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

A brand association is anything “linked” in memory to a brand for example : Read More »

» Brand Building solved MCQs