Bachelor of Mass Media (BMM)

Those who profess to be right-brain thinkers

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Question:

Those who profess to be right-brain thinkers

A.

Might feel that they have strong math and logic skills

B.

Feel that their talents are more on the creative side of things.

C.

They are No brainer

D.

They have Low IQ

Answer» b. Feel that their talents are more on the creative side of things.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

A corporate unit may provide equipment for a famous sportsperson or sports team in exchange for ________

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Question:

A corporate unit may provide equipment for a famous sportsperson or sports team in exchange for ________

A.

Advertising

B.

Brand Promotion

C.

Brand Placement

D.

Brand Management

Answer» b. Brand Promotion

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Vicks was repositioned from a cold rub to adult rub. This is an example of ________ repositioning

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Question:

Vicks was repositioned from a cold rub to adult rub. This is an example of ________ repositioning

A.

Increase of users

B.

Increase of competitors

C.

Increase of product

D.

Increase of brand

Answer» a. Increase of users

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

The ——- is an in-depth, often magazine-length article that paints a picture of a particular place and the people who work or live there.

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Question:

The ——- is an in-depth, often magazine-length article that paints a picture of a particular place and the people who work or live there.

A.

Live-in

B.

trend

C.

spot

D.

profile

Answer» a. Live-in

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

What is direct marketing?

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Question:

What is direct marketing?

A.

It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.

B.

It is a variety of short-term incentives to encourage trial or purchase of a product or service.

C.

any paid form of non-personal promotion of products or services by an identified sponsor.

D.

A variety of programs directed toward improving the relationship between the organisation and the public.

Answer» a. It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.

Note: The above multiple-choice question is for all general and Competitive Exams in India.