Question:

Unexpectedness:

A.

We need to fulfill people’s expectations.

B.

We need to understand people’s expectations.

C.

We need to neglect people’s expectations.

D.

We need to violate people’s expectations.

Answer» d. We need to violate people’s expectations.

Question:

A “Beat” is…

A.

A feature story for make up artists.

B.

A rhythm that you hear when reading an article.

C.

A technique used to interview people.

D.

An area of specialization for a reporter.

Answer» d. An area of specialization for a reporter.

Question:

Who is the main target audience of the Tide advert?

A.

women who live in America

B.

women who spend their lives doing the washing

C.

women shopping for christmas presents

D.

newly married females with young families

Answer» d. newly married females with young families