________is a measure of the attachment that a customer has to a brand.

» Brand Building solved MCQs / admin

Question:

________is a measure of the attachment that a customer has to a brand.

Brand Association

Brand Loyalty

Brand equity

Brand Promise

Answer» b. Brand Loyalty

Note:

The above multiple-choice question is for all general and Competitive Exams in India.

________is a measure of the attachment that a customer has to a brand. Read More »

» Brand Building solved MCQs

This can be the disadvantages of Internet Marketing

Advertising in Contemporary Society solved MCQs / admin

Question:

This can be the disadvantages of Internet Marketing

Security Concern

Convenience

customization

Inexpensive

Answer» a. Security Concern

Note:

The above multiple-choice question is for all general and Competitive Exams in India.

This can be the disadvantages of Internet Marketing Read More »

Advertising in Contemporary Society solved MCQs

Unexpectedness:

» Copywriting solved MCQs / admin

Question:

Unexpectedness:

We need to fulfill people’s expectations.

We need to understand people’s expectations.

We need to neglect people’s expectations.

We need to violate people’s expectations.

Answer» d. We need to violate people’s expectations.

Note:

The above multiple-choice question is for all general and Competitive Exams in India.

Unexpectedness: Read More »

» Copywriting solved MCQs

Who will be the celebrity endorsing the bike Suzuki Hayate ?

Advertising in Contemporary Society solved MCQs / admin

Question:

Who will be the celebrity endorsing the bike Suzuki Hayate ?

Salman Khan

Hritik Roshan

Sunny Deol

Shahid Kapoor

Answer» a. Salman Khan

Note:

The above multiple-choice question is for all general and Competitive Exams in India.

Who will be the celebrity endorsing the bike Suzuki Hayate ? Read More »

Advertising in Contemporary Society solved MCQs

A “Beat” is…

» Copywriting solved MCQs / admin

Question:

A “Beat” is…

A feature story for make up artists.

A rhythm that you hear when reading an article.

A technique used to interview people.

An area of specialization for a reporter.

Answer» d. An area of specialization for a reporter.

Note:

The above multiple-choice question is for all general and Competitive Exams in India.

A “Beat” is… Read More »

» Copywriting solved MCQs

Who is the main target audience of the Tide advert?

» Copywriting solved MCQs / admin

Question:

Who is the main target audience of the Tide advert?

women who live in America

women who spend their lives doing the washing

women shopping for christmas presents

newly married females with young families

Answer» d. newly married females with young families

Note:

The above multiple-choice question is for all general and Competitive Exams in India.

Who is the main target audience of the Tide advert? Read More »

» Copywriting solved MCQs

The goal of a critic is to ——-.

» Features and Opinion solved MCQs / admin

Question:

The goal of a critic is to ——-.

All of them

to capture the maker’s intentions

be honet

be fair

Answer» a. All of them

Note:

The above multiple-choice question is for all general and Competitive Exams in India.

The goal of a critic is to ——-. Read More »

» Features and Opinion solved MCQs

A ——- is a question which subtly prompts the respondent to answer in a particular way.

» Features and Opinion solved MCQs / admin

Question:

A ——- is a question which subtly prompts the respondent to answer in a particular way.

close-ended question

typical question

open-ended question

Leading question

Answer» d. Leading question

Note:

The above multiple-choice question is for all general and Competitive Exams in India.

A ——- is a question which subtly prompts the respondent to answer in a particular way. Read More »

» Features and Opinion solved MCQs

Which of the following reason for that advertising is criticized for?

Advertising in Contemporary Society solved MCQs / admin

Question:

Which of the following reason for that advertising is criticized for?

Comment of ethnic minority

Advertising on women

Advertising on children

Advertising on old people

Answer» a. Comment of ethnic minority

Note:

The above multiple-choice question is for all general and Competitive Exams in India.

Which of the following reason for that advertising is criticized for? Read More »

Advertising in Contemporary Society solved MCQs

The ——- interview is done when the interviewee doesnot have the patience or time to sit for a face-to-face discussion.

» Features and Opinion solved MCQs / admin

Question:

The ——- interview is done when the interviewee doesnot have the patience or time to sit for a face-to-face discussion.

neutral

None of the above

face-to-face

Answer» b. email

Note:

The above multiple-choice question is for all general and Competitive Exams in India.

The ——- interview is done when the interviewee doesnot have the patience or time to sit for a face-to-face discussion. Read More »

» Features and Opinion solved MCQs

Bachelor of Mass Media (BMM)

________is a measure of the attachment that a customer has to a brand.

This can be the disadvantages of Internet Marketing

Unexpectedness:

Who will be the celebrity endorsing the bike Suzuki Hayate ?

A “Beat” is…

Who is the main target audience of the Tide advert?

The goal of a critic is to ——-.

A ——- is a question which subtly prompts the respondent to answer in a particular way.

Which of the following reason for that advertising is criticized for?

The ——- interview is done when the interviewee doesnot have the patience or time to sit for a face-to-face discussion.