Bachelor of Mass Media (BMM)

Advertising in Contemporary Society solved MCQs / admin

____ defined global advertising as “international ads which are addressed to multicultural audiences”

Question:

____ defined global advertising as “international ads which are addressed to multicultural audiences”

Dozmal & kernan (1993,p.1)

Dozmal (1993)

Kernan (1993)

Dozman & kernan (1990)

Answer» a. Dozmal & kernan (1993,p.1)

Note:

The above multiple-choice question is for all general and Competitive Exams in India.

____ defined global advertising as “international ads which are addressed to multicultural audiences” Read More »

SPARE PARTS FOR HUMANS ARE NOT AS ORIGINAL AS THOSE FOR CARS DON’T DRINK AND DRIVE! What type of emotional message appeal that been used?

SPARE PARTS FOR HUMANS ARE NOT AS ORIGINAL AS THOSE FOR CARS DON’T DRINK AND DRIVE! What type of emotional message appeal that been used? Read More »

Question:

SPARE PARTS FOR HUMANS ARE NOT AS ORIGINAL AS THOSE FOR CARS DON’T DRINK AND DRIVE! What type of emotional message appeal that been used?

Fear Appeal

Guilty Appeal

Sad Appeal

Rational Appeal

Answer» a. Fear Appeal

Note:

The above multiple-choice question is for all general and Competitive Exams in India.

_________ differ from traditional advertisements in that they are designed to look like article that appear in a publication.

_________ differ from traditional advertisements in that they are designed to look like article that appear in a publication. Read More »

Question:

_________ differ from traditional advertisements in that they are designed to look like article that appear in a publication.

Classified Ad

Newspaper Ad

Press Release

Advertorial

Answer» d. Advertorial

Note:

The above multiple-choice question is for all general and Competitive Exams in India.

A pre-writing technique where you write for a set period of time, in sentence form, whatever comes to mind

A pre-writing technique where you write for a set period of time, in sentence form, whatever comes to mind Read More »

Question:

A pre-writing technique where you write for a set period of time, in sentence form, whatever comes to mind

Freewrite

brainstorm

draft

paragraph

Answer» a. Freewrite

Note:

The above multiple-choice question is for all general and Competitive Exams in India.

Advertising in Contemporary Society solved MCQs / admin

Usually in Indian advertisement women are shown as _______________

Question:

Usually in Indian advertisement women are shown as _______________

Childlike & Submissive.

Independent

Fearless

Strong

Answer» a. Childlike & Submissive.

Note:

The above multiple-choice question is for all general and Competitive Exams in India.

Usually in Indian advertisement women are shown as _______________ Read More »

The steps an artist takes to create a work of art is

The steps an artist takes to create a work of art is Read More »

Question:

The steps an artist takes to create a work of art is

the thinking process

the creative process.

the creative steps.

the thinking steps.

Answer» b. the creative process.

Note:

The above multiple-choice question is for all general and Competitive Exams in India.

Advertising in Contemporary Society solved MCQs / admin

According to Oxford Dictionary the word ‘to advertise’ means_____

Question:

According to Oxford Dictionary the word ‘to advertise’ means_____

To describe product

To make generally or publicly known

To build image

To make people think

Answer» b. To make generally or publicly known

Note:

The above multiple-choice question is for all general and Competitive Exams in India.

According to Oxford Dictionary the word ‘to advertise’ means_____ Read More »