Bachelor of Mass Media (BMM)

________________ is a considered as a basic imperative in place to guide the development and coordination of the tactical programs.

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Question:

________________ is a considered as a basic imperative in place to guide the development and coordination of the tactical programs.

A.

media

B.

Brand identity

C.

Market

D.

Organizational unit

Answer» b. Brand identity

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Advertising is a form of…. intended to persuade an audience to purchase a product or services

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Question:

Advertising is a form of…. intended to persuade an audience to purchase a product or services

A.

Communication

B.

Sales

C.

Market Planning

D.

Revenue Planning

Answer» a. Communication

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

____ defined global advertising as “international ads which are addressed to multicultural audiences”

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Question:

____ defined global advertising as “international ads which are addressed to multicultural audiences”

A.

Dozmal & kernan (1993,p.1)

B.

Dozmal (1993)

C.

Kernan (1993)

D.

Dozman & kernan (1990)

Answer» a. Dozmal & kernan (1993,p.1)

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

SPARE PARTS FOR HUMANS ARE NOT AS ORIGINAL AS THOSE FOR CARS DON’T DRINK AND DRIVE! What type of emotional message appeal that been used?

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Question:

SPARE PARTS FOR HUMANS ARE NOT AS ORIGINAL AS THOSE FOR CARS DON’T DRINK AND DRIVE! What type of emotional message appeal that been used?

A.

Fear Appeal

B.

Guilty Appeal

C.

Sad Appeal

D.

Rational Appeal

Answer» a. Fear Appeal

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

_________ differ from traditional advertisements in that they are designed to look like article that appear in a publication.

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Question:

_________ differ from traditional advertisements in that they are designed to look like article that appear in a publication.

A.

Classified Ad

B.

Newspaper Ad

C.

Press Release

D.

Advertorial

Answer» d. Advertorial

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

According to Oxford Dictionary the word ‘to advertise’ means_____

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Question:

According to Oxford Dictionary the word ‘to advertise’ means_____

A.

To describe product

B.

To make generally or publicly known

C.

To build image

D.

To make people think

Answer» b. To make generally or publicly known

Note: The above multiple-choice question is for all general and Competitive Exams in India.