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Bachelor of Mass Media (BMM)

It can be used to communicate the identity of the brand with a quicker recognition and recall

» Brand Building solved MCQs /
Question:

It can be used to communicate the identity of the brand with a quicker recognition and recall

A.

. Brand Building

B.

Symbols

C.

Brand Image

D.

Brand positioning

Answer» b. Symbols

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

It can be used to communicate the identity of the brand with a quicker recognition and recall Read More »

» Brand Building solved MCQs

Toothpaste ads like Colgate, Pepsodent inculcate a good habit of brushing the teeth in the morning and at nightbe seen as____ impact of advertising.

Advertising in Contemporary Society solved MCQs /
Question:

Toothpaste ads like Colgate, Pepsodent inculcate a good habit of brushing the teeth in the morning and at nightbe seen as____ impact of advertising.

A.

Negative

B.

Positive

C.

Neutral

D.

Criticism

Answer» b. Positive

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Toothpaste ads like Colgate, Pepsodent inculcate a good habit of brushing the teeth in the morning and at nightbe seen as____ impact of advertising. Read More »

Advertising in Contemporary Society solved MCQs

Which one of the element in printed ad copy that is located in the under ad layout and contains tagline, slogan, name and address of the company are called?

» Copywriting solved MCQs /
Question:

Which one of the element in printed ad copy that is located in the under ad layout and contains tagline, slogan, name and address of the company are called?

A.

Mandatories

B.

Baseline

C.

Border

D.

Promise/Slogan

Answer» b. Baseline

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Which one of the element in printed ad copy that is located in the under ad layout and contains tagline, slogan, name and address of the company are called? Read More »

» Copywriting solved MCQs

——- interviews are used to gather material to supplement the theme of the current news story.

» Features and Opinion solved MCQs /
Question:

——- interviews are used to gather material to supplement the theme of the current news story.

A.

Trend features

B.

Historical features

C.

Lifestyle features

D.

Spot News

Answer» d. Spot News

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

——- interviews are used to gather material to supplement the theme of the current news story. Read More »

» Features and Opinion solved MCQs

Popular culture and __________________share the use of same mass media method.

Advertising in Contemporary Society solved MCQs /
Question:

Popular culture and __________________share the use of same mass media method.

A.

Advertising

B.

Marketing

C.

Branding

D.

Sales Promotion

Answer» a. Advertising

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Popular culture and __________________share the use of same mass media method. Read More »

Advertising in Contemporary Society solved MCQs

In the promotion of a social marketing programme one of the important elements that can have a long standing effect is :

Advertising in Contemporary Society solved MCQs /
Question:

In the promotion of a social marketing programme one of the important elements that can have a long standing effect is :

A.

Reach

B.

Slogan

C.

Satellite Channels

D.

Money

Answer» b. Slogan

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

In the promotion of a social marketing programme one of the important elements that can have a long standing effect is : Read More »

Advertising in Contemporary Society solved MCQs