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Bachelor of Mass Media (BMM)

An ——- is an opinionated article written by the senior editorial staff or publisher of a newspaper or a magazine.

» Features and Opinion solved MCQs /
Question:

An ——- is an opinionated article written by the senior editorial staff or publisher of a newspaper or a magazine.

A.

op-ed

B.

column

C.

agony aunt

D.

editorial

Answer» d. editorial

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

An ——- is an opinionated article written by the senior editorial staff or publisher of a newspaper or a magazine. Read More »

» Features and Opinion solved MCQs

——- is directed towards a geographically diverse, but narrow target audience who has specific interests and demographic characteristics.

» Features and Opinion solved MCQs /
Question:

——- is directed towards a geographically diverse, but narrow target audience who has specific interests and demographic characteristics.

A.

Advertisement writing

B.

Newspaper writing

C.

Magazine writing

D.

Radio scripting

Answer» c. Magazine writing

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

——- is directed towards a geographically diverse, but narrow target audience who has specific interests and demographic characteristics. Read More »

» Features and Opinion solved MCQs

What are some of the aspects you might want to consider in writing persuasive text?

» Copywriting solved MCQs /
Question:

What are some of the aspects you might want to consider in writing persuasive text?

A.

What I’ve got for you and What it’s going to do for you

B.

what do you think of this product

C.

what product do you used before

D.

what varous alternatives are avalable

Answer» a. What I’ve got for you and What it’s going to do for you

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

What are some of the aspects you might want to consider in writing persuasive text? Read More »

» Copywriting solved MCQs

____________ Advertising is used mostly by Banks and financial Institutions.

Advertising in Contemporary Society solved MCQs /
Question:

____________ Advertising is used mostly by Banks and financial Institutions.

A.

Industry

B.

Bank

C.

Financial

D.

Investment

Answer» c. Financial

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

____________ Advertising is used mostly by Banks and financial Institutions. Read More »

Advertising in Contemporary Society solved MCQs

Privatization of public sector undertakings by selling of parts of the equity of the PSU to the private sector is known as……………

Advertising in Contemporary Society solved MCQs /
Question:

Privatization of public sector undertakings by selling of parts of the equity of the PSU to the private sector is known as……………

A.

Disinvestment

B.

Outsourcing

C.

Tax reforms

D.

Foreign exchange reforms

Answer» a. Disinvestment

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Privatization of public sector undertakings by selling of parts of the equity of the PSU to the private sector is known as…………… Read More »

Advertising in Contemporary Society solved MCQs

The central theme of an advertisement that motivates the consumer to make a purchase decision is?

Advertising in Contemporary Society solved MCQs /
Question:

The central theme of an advertisement that motivates the consumer to make a purchase decision is?

A.

Advertising appeal

B.

Advertisement script

C.

Slogan

D.

Headline

Answer» a. Advertising appeal

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

The central theme of an advertisement that motivates the consumer to make a purchase decision is? Read More »

Advertising in Contemporary Society solved MCQs

_______often involves a different flavour or ingredient variety, a different form or size, or a different application for the brand.

» Brand Building solved MCQs /
Question:

_______often involves a different flavour or ingredient variety, a different form or size, or a different application for the brand.

A.

Brand extension

B.

Line Extension

C.

Co- branding

D.

Ad- brands

Answer» b. Line Extension

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

_______often involves a different flavour or ingredient variety, a different form or size, or a different application for the brand. Read More »

» Brand Building solved MCQs