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Bachelor of Mass Media (BMM)

Dove as a brand has leveraging; strategy Dove soap, Dove shampoo and conditioner, Dove body lotion. In this case Dove is known as ____ brand.

» Brand Building solved MCQs /
Question:

Dove as a brand has leveraging; strategy Dove soap, Dove shampoo and conditioner, Dove body lotion. In this case Dove is known as ____ brand.

A.

Family brand

B.

Vertical extension strategy

C.

. Ad-hoc branding strategy

D.

Line extension

Answer» a. Family brand

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Dove as a brand has leveraging; strategy Dove soap, Dove shampoo and conditioner, Dove body lotion. In this case Dove is known as ____ brand. Read More »

» Brand Building solved MCQs

Privatization of public sector undertakings by selling of parts of the equity of the PSUg to the private sector is known as……………

Advertising in Contemporary Society solved MCQs /
Question:

Privatization of public sector undertakings by selling of parts of the equity of the PSUg to the private sector is known as……………

A.

Disinvestment

B.

Outsourcing

C.

Tax reforms

D.

Foreign exchange reforms

Answer» a. Disinvestment

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Privatization of public sector undertakings by selling of parts of the equity of the PSUg to the private sector is known as…………… Read More »

Advertising in Contemporary Society solved MCQs

The ——- is just what it sounds like – a feature article that focuses on a topic of interest in the immediate news.

» Features and Opinion solved MCQs /
Question:

The ——- is just what it sounds like – a feature article that focuses on a topic of interest in the immediate news.

A.

News feature

B.

historical story

C.

hard news

D.

soft news

Answer» a. News feature

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

The ——- is just what it sounds like – a feature article that focuses on a topic of interest in the immediate news. Read More »

» Features and Opinion solved MCQs

This famous e commerce brand repositioned by changing their logo & tagline to sustain against the immense competition. The famous tagline was ” Unbox Zindagi”

» Brand Building solved MCQs /
Question:

This famous e commerce brand repositioned by changing their logo & tagline to sustain against the immense competition. The famous tagline was ” Unbox Zindagi”

A.

Amazon

B.

Flipkart

C.

Snapdeal

D.

Myntra

Answer» c. Snapdeal

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

This famous e commerce brand repositioned by changing their logo & tagline to sustain against the immense competition. The famous tagline was ” Unbox Zindagi” Read More »

» Brand Building solved MCQs

Which of these was not a change brought about by liberalization?

Advertising in Contemporary Society solved MCQs /
Question:

Which of these was not a change brought about by liberalization?

A.

Single channel to multiple cable channels

B.

Multimedia growth

C.

Greater market research and media planning

D.

Cuts in media spending

Answer» d. Cuts in media spending

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Which of these was not a change brought about by liberalization? Read More »

Advertising in Contemporary Society solved MCQs

What is narrative radio ad copy means?

» Copywriting solved MCQs /
Question:

What is narrative radio ad copy means?

A.

The ads that made in a story and the talents or announcer telling about the benefits of product, how to use the product, and where the product can be obtained

B.

A form of radio ad that conveys messages in the form of short duration songs

C.

A form of radio ad that only shows the conversation of one person only

D.

The ads that using a straight to the point approach or directly to the purpose of the radio ads

Answer» a. The ads that made in a story and the talents or announcer telling about the benefits of product, how to use the product, and where the product can be obtained

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

What is narrative radio ad copy means? Read More »

» Copywriting solved MCQs