Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of

Question:

Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of

A.

Selecting Media

B.

Media Strategy

C.

Media Execution

D.

Measuring communication

Answer» a. Selecting Media

Note: The above multiple-choice question is for all general and Competitive Exams in India

——- articles celebrate the regularity of life — the cycles and rhythms of nature and human life that govern our lives.

Question:

——- articles celebrate the regularity of life — the cycles and rhythms of nature and human life that govern our lives.

A.

seasonal

B.

daily

C.

weekly

D.

mothly

Answer» a. seasonal

Note: The above multiple-choice question is for all general and Competitive Exams in India

An advertising brief is a:

Question:

An advertising brief is a:

A.

Summary document

B.

Summary document providing information about the expectations associated with an advertising campaign so all parties know what is expected of them.

C.

Summary document providing information about the expectations of clients

D.

Research documents

Answer» b. Summary document providing information about the expectations associated with an advertising campaign so all parties know what is expected of them.

Note: The above multiple-choice question is for all general and Competitive Exams in India

A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as

Question:

A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as

A.

Range brand

B.

Individual brand

C.

Family brand

D.

Generic brand

Answer» d. Generic brand

Note: The above multiple-choice question is for all general and Competitive Exams in India