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Bachelor of Mass Media (BMM)

Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of

Advertising in Contemporary Society solved MCQs /
Question:

Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of

A.

Selecting Media

B.

Media Strategy

C.

Media Execution

D.

Measuring communication

Answer» a. Selecting Media

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of Read More »

Advertising in Contemporary Society solved MCQs

The copywriting designed to educate the citizens about the Government’s policies is called

» Copywriting solved MCQs /
Question:

The copywriting designed to educate the citizens about the Government’s policies is called

A.

Commercial ad

B.

social ad

C.

political ad

D.

luxury ad

Answer» c. political ad

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

The copywriting designed to educate the citizens about the Government’s policies is called Read More »

» Copywriting solved MCQs

——- articles celebrate the regularity of life — the cycles and rhythms of nature and human life that govern our lives.

» Features and Opinion solved MCQs /
Question:

——- articles celebrate the regularity of life — the cycles and rhythms of nature and human life that govern our lives.

A.

seasonal

B.

daily

C.

weekly

D.

mothly

Answer» a. seasonal

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

——- articles celebrate the regularity of life — the cycles and rhythms of nature and human life that govern our lives. Read More »

» Features and Opinion solved MCQs

All the offences under FEMA are considered as which of the following type?

Advertising in Contemporary Society solved MCQs /
Question:

All the offences under FEMA are considered as which of the following type?

A.

Civil offence

B.

Criminal offence

C.

Cognizable

D.

Non-cognizable

Answer» a. Civil offence

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

All the offences under FEMA are considered as which of the following type? Read More »

Advertising in Contemporary Society solved MCQs

An advertising brief is a:

» Copywriting solved MCQs /
Question:

An advertising brief is a:

A.

Summary document

B.

Summary document providing information about the expectations associated with an advertising campaign so all parties know what is expected of them.

C.

Summary document providing information about the expectations of clients

D.

Research documents

Answer» b. Summary document providing information about the expectations associated with an advertising campaign so all parties know what is expected of them.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

An advertising brief is a: Read More »

» Copywriting solved MCQs

A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as

» Brand Building solved MCQs /
Question:

A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as

A.

Range brand

B.

Individual brand

C.

Family brand

D.

Generic brand

Answer» d. Generic brand

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as Read More »

» Brand Building solved MCQs