Which approach to audience studies emphasizes the ways in which different audiences use the media to meet their needs ? A. hypodermic modelB. gratification model C. reception theory D. interpretative model
According to Marshall McLuhan which of the following is being created by the electronic media ? A. global village B. global network C. global flows D. global cities
According to Jean Baudrillard What is hyper reality ? A. modern theme parks such as DisneylandB. the merging of reality and media representations C. the virtual world made possible by the Internet D. people, s affinity with soap characters rather…
Noam Chomsky,s work is an example of which theoretical approach to the media ? A. functionalism B. symbolic interactionism C. postmodernismD. political economy
Place the three largest producers of films globally in order______________? A. USA India Nigeria B. India USA Nigeria C. India China USAD. India Nigeria USA
New communications technologies have revolutionized social life in the last 30 years or so Which of the following is not one of the four most significant technological trends making this revolution possible ? A. robotics B. the capability of computers…
Karl Marx held that a social movement-the revolt of the proletariat -would help workers overcome feelings of_______________? A. class consciousnessB. false consciousness C. socialist consciousness D. surplus value
The most all-encompassing type of collective behavior is_______________? A. public oionB. social movements C. rumors D. crowds
The abbreviation “NIMBY” stands for “not in my backyard” a cry often heard when people protest____________? A. landfills B. prisons C. nuclear power facilitiesD. all of the above
The term vested interests was coined by social economist______________? A. William F. Oghurn B. Talcott Parsons C. Auguste ComteD. Thorstein Veblen