Technology & Media

A. audiences selectively interpret what they want to hear
B. content analysis is the best way to identify the themes covered by the media
C. audiences passively absorb whatever messages they are given
D. social interaction reinforces the ideas and images that audiences select

A. the content of the media is determined market forces
B. the subordinate classes are dominated by the ideology of the ruling class
C. the media manipulate the masses as vulnerable passive consumers
D. audiences make selective interpretations of media messages