Sociological perspective means __________ ?
A. Understanding human behavior in broader context of society
B. Understanding human behavior in narrower context of society
C. Both ‘a & b’
D. None of these…
Which approach to audience studies emphasizes the ways in which different audiences use the media to meet their needs ?
A. hypodermic modelB. gratification model
C. reception theory
D. interpretative model…
According to Jean Baudrillard What is hyper reality ?
A. modern theme parks such as DisneylandB. the merging of reality and media representations
C. the virtual world made possible by the Internet
D. people, s affinity with soap…
New communications technologies have revolutionized social life in the last 30 years or so Which of the following is not one of the four most significant technological trends making this revolution possible ?
Karl Marx held that a social movement-the revolt of the proletariat -would help workers overcome feelings of_______________?
A. class consciousnessB. false consciousness
C. socialist consciousness
D. surplus value…