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Technology & Media

Which approach to audience studies emphasizes the ways in which different audiences use the media to meet their needs ?

Which approach to audience studies emphasizes the ways in which different audiences use the media to meet their needs ?

A. hypodermic model
B. gratification model
C. reception theory
D. interpretative model

Which approach to audience studies emphasizes the ways in which different audiences use the media to meet their needs ? Read More »

Sociology Mcqs, Technology & Media

New communications technologies have revolutionized social life in the last 30 years or so Which of the following is not one of the four most significant technological trends making this revolution possible ?

New communications technologies have revolutionized social life in the last 30 years or so Which of the following is not one of the four most significant technological trends making this revolution possible ?

A. robotics
B. the capability of computers
C. the digitization of data
D. satellite communications
E. fiber optics

New communications technologies have revolutionized social life in the last 30 years or so Which of the following is not one of the four most significant technological trends making this revolution possible ? Read More »

Sociology Mcqs, Technology & Media

Karl Marx held that a social movement-the revolt of the proletariat -would help workers overcome feelings of_______________?

Karl Marx held that a social movement-the revolt of the proletariat -would help workers overcome feelings of_______________?

A. class consciousness
B. false consciousness
C. socialist consciousness
D. surplus value

Karl Marx held that a social movement-the revolt of the proletariat -would help workers overcome feelings of_______________? Read More »

Sociology Mcqs, Technology & Media

The abbreviation “NIMBY” stands for “not in my backyard” a cry often heard when people protest____________?

The abbreviation “NIMBY” stands for “not in my backyard” a cry often heard when people protest____________?

A. landfills
B. prisons
C. nuclear power facilities
D. all of the above

The abbreviation “NIMBY” stands for “not in my backyard” a cry often heard when people protest____________? Read More »

Sociology Mcqs, Technology & Media