Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs. A. Reactive market orientation (Correct) B. Proactive marketing orientation C. Total…

The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots. a. Marketing concept b. Selling concept (Correct) c. Production concept d. Product concept