» Brand Building solved MCQs

A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as

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Question:

A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as

A.

Range brand

B.

Individual brand

C.

Family brand

D.

Generic brand

Answer» d. Generic brand

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Consumers willing to pay 15 percent more for Coke than for Pepsi. This is called the_________ associated with the brand’s loyalty measures under brand equity Ten model

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Question:

Consumers willing to pay 15 percent more for Coke than for Pepsi. This is called the_________ associated with the brand’s loyalty measures under brand equity Ten model

A.

Price Premium

B.

Price reduction

C.

Price quanity

D.

Customer satisfaction

Answer» a. Price Premium

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

______is the set of all product lines and items that a particular seller makes available to buyers example In addition to soup, Maggi sells masala, ketchup, noodles, pasta etc.

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Question:

______is the set of all product lines and items that a particular seller makes available to buyers example In addition to soup, Maggi sells masala, ketchup, noodles, pasta etc.

A.

Proud Mix

B.

Proud line

C.

Brand Mix

D.

Brand Line

Answer» a. Proud Mix

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Raymonds wish to enter women’s formal apparel. This leveraging strategy would be called____.

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Question:

Raymonds wish to enter women’s formal apparel. This leveraging strategy would be called____.

A.

Brand extension strategy

B.

  Line extension strategy

C.

     Co-branding

D.

    Moving the brand up.

Answer» a. Brand extension strategy

Note: The above multiple-choice question is for all general and Competitive Exams in India.