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Bachelor of Mass Media (BMM)

Odomos was promoted initially for Indoor and later for outdoors. This repositioning happened in order to

» Brand Building solved MCQs /
Question:

Odomos was promoted initially for Indoor and later for outdoors. This repositioning happened in order to

A.

Increase occasion for use

B.

Curb mosquito breeding

C.

Increase Dengue

D.

Increase malaria

Answer» a. Increase occasion for use

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Odomos was promoted initially for Indoor and later for outdoors. This repositioning happened in order to Read More »

» Brand Building solved MCQs

What was the one major proposal of new industrial policy (1991)?

Advertising in Contemporary Society solved MCQs /
Question:

What was the one major proposal of new industrial policy (1991)?

A.

NRI will not be allowed for capital investment in India

B.

FDI up to 51% to high priority sector

C.

Import restrictions on technological know-how for 1 year

D.

Abolition of Industrial licensing except for six industries

Answer» d. Abolition of Industrial licensing except for six industries

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

What was the one major proposal of new industrial policy (1991)? Read More »

Advertising in Contemporary Society solved MCQs

Zodiac brand launched ZOD” to give it a new and fresh look . The brand strategy is

» Brand Building solved MCQs /
Question:

Zodiac brand launched ZOD” to give it a new and fresh look . The brand strategy is

A.

Moving the brand up

B.

Moving the brand down

C.

ad-hoc

D.

Co- branding

Answer» a. Moving the brand up

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Zodiac brand launched ZOD” to give it a new and fresh look . The brand strategy is Read More »

» Brand Building solved MCQs

It includes two visual signals of a brand—its character (E.g.: Amul girl, Vodafone ZOO ZOO) and its logo. This is known as

» Brand Building solved MCQs /
Question:

It includes two visual signals of a brand—its character (E.g.: Amul girl, Vodafone ZOO ZOO) and its logo. This is known as

A.

Brand Symbol

B.

Brand Looks

C.

Brand relationship

D.

Brand quality

Answer» a. Brand Symbol

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

It includes two visual signals of a brand—its character (E.g.: Amul girl, Vodafone ZOO ZOO) and its logo. This is known as Read More »

» Brand Building solved MCQs

Nestle Kit Kat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren are examples of

» Brand Building solved MCQs /
Question:

Nestle Kit Kat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren are examples of

A.

Sub brand

B.

Mix Branding

C.

Generic Brand

D.

Genric Branding

Answer» a. Sub brand

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Nestle Kit Kat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren are examples of Read More »

» Brand Building solved MCQs

_____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level

Advertising in Contemporary Society solved MCQs /
Question:

_____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level

A.

advertisement media

B.

advertisement copy

C.

advertising layout

D.

teaser advertisements

Answer» a. advertisement media

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

_____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level Read More »

Advertising in Contemporary Society solved MCQs