Bachelor of Mass Media (BMM)

Odomos was promoted initially for Indoor and later for outdoors. This repositioning happened in order to

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Question:

Odomos was promoted initially for Indoor and later for outdoors. This repositioning happened in order to

A.

Increase occasion for use

B.

Curb mosquito breeding

C.

Increase Dengue

D.

Increase malaria

Answer» a. Increase occasion for use

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

What was the one major proposal of new industrial policy (1991)?

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Question:

What was the one major proposal of new industrial policy (1991)?

A.

NRI will not be allowed for capital investment in India

B.

FDI up to 51% to high priority sector

C.

Import restrictions on technological know-how for 1 year

D.

Abolition of Industrial licensing except for six industries

Answer» d. Abolition of Industrial licensing except for six industries

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

It includes two visual signals of a brand—its character (E.g.: Amul girl, Vodafone ZOO ZOO) and its logo. This is known as

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Question:

It includes two visual signals of a brand—its character (E.g.: Amul girl, Vodafone ZOO ZOO) and its logo. This is known as

A.

Brand Symbol

B.

Brand Looks

C.

Brand relationship

D.

Brand quality

Answer» a. Brand Symbol

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

_____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level

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Question:

_____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level

A.

advertisement media

B.

advertisement copy

C.

advertising layout

D.

teaser advertisements

Answer» a. advertisement media

Note: The above multiple-choice question is for all general and Competitive Exams in India.