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Bachelor of Mass Media (BMM)

In a review, the ——- is a comment on the book, film or play and is mentioned towards the end.

» Features and Opinion solved MCQs /
Question:

In a review, the ——- is a comment on the book, film or play and is mentioned towards the end.

A.

subhead

B.

headline

C.

timeline

D.

conclusion

Answer» d. conclusion

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

In a review, the ——- is a comment on the book, film or play and is mentioned towards the end. Read More »

» Features and Opinion solved MCQs

Tommy Hilfiger once removed the logo of their shirt to introduce some new design in the market . It is a_____

» Brand Building solved MCQs /
Question:

Tommy Hilfiger once removed the logo of their shirt to introduce some new design in the market . It is a_____

A.

Brand image trap

B.

Brand position trap

C.

External perspective trap

D.

Product–Attribute Fixation:

Answer» a. Brand image trap

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Tommy Hilfiger once removed the logo of their shirt to introduce some new design in the market . It is a_____ Read More »

» Brand Building solved MCQs

____advertising is to be done to create good company image in the minds of consumer and the general public.

Advertising in Contemporary Society solved MCQs /
Question:

____advertising is to be done to create good company image in the minds of consumer and the general public.

A.

Negative advertising

B.

Social responsibility advertising

C.

Comparative advertising

D.

Fear advertising

Answer» b. Social responsibility advertising

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

____advertising is to be done to create good company image in the minds of consumer and the general public. Read More »

Advertising in Contemporary Society solved MCQs

As per the third level of Brand loyalty pyramid ,They are satisfied buyers with switching cost . This group is called

» Brand Building solved MCQs /
Question:

As per the third level of Brand loyalty pyramid ,They are satisfied buyers with switching cost . This group is called

A.

Switching-cost loyal.

B.

Brand loyalist

C.

Committed buyers

D.

Satisfied buyers

Answer» a. Switching-cost loyal.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

As per the third level of Brand loyalty pyramid ,They are satisfied buyers with switching cost . This group is called Read More »

» Brand Building solved MCQs

Major changes have taken place in financial advertising due to ________________

Advertising in Contemporary Society solved MCQs /
Question:

Major changes have taken place in financial advertising due to ________________

A.

Lifestyle change

B.

Change in economy

C.

Liberalization Policy

D.

Public

Answer» c. Liberalization Policy

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Major changes have taken place in financial advertising due to ________________ Read More »

Advertising in Contemporary Society solved MCQs

Which of the following organisation lays stress on liberalisation of foreign trade and foreign investment:

Advertising in Contemporary Society solved MCQs /
Question:

Which of the following organisation lays stress on liberalisation of foreign trade and foreign investment:

A.

International Labour Organisation

B.

IMF

C.

WHO

D.

WTO

Answer» d. WTO

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Which of the following organisation lays stress on liberalisation of foreign trade and foreign investment: Read More »

Advertising in Contemporary Society solved MCQs

——- is a conscious or unconscious part of our upbringing and the tenets by which we live our life.

» Features and Opinion solved MCQs /
Question:

——- is a conscious or unconscious part of our upbringing and the tenets by which we live our life.

A.

ethics

B.

language

C.

speech

D.

habits

Answer» a. ethics

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

——- is a conscious or unconscious part of our upbringing and the tenets by which we live our life. Read More »

» Features and Opinion solved MCQs

To gain ease of access to a remote village and more convenience in conducting a social marketing event one has to forge well:

Advertising in Contemporary Society solved MCQs /
Question:

To gain ease of access to a remote village and more convenience in conducting a social marketing event one has to forge well:

A.

Partnership

B.

Political connection

C.

Money

D.

Public Relations

Answer» a. Partnership

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

To gain ease of access to a remote village and more convenience in conducting a social marketing event one has to forge well: Read More »

Advertising in Contemporary Society solved MCQs