Question:

Ferrari and Jaguar are very high in differentiation but extremely low in_______

A.

Differentiation

B.

Knowledge,

C.

Relevance

D.

Esteem

Answer» c. Relevance

Question:

Select the odd one out.

A.

Cadbury

B.

Surf

C.

Salt

D.

Nike

Answer» c. Salt

Question:

How many positioning strategies are there ?

A.

Five

B.

Four

C.

Three

D.

Seven

Answer» d. Seven

Question:

Most corporate go through short term pressures. This has been opined by Sony’s Founder________

A.

Akio Morito

B.

Kevin Keller

C.

David Aaker

D.

Philip Kotler

Answer» a. Akio Morito

Question:

Nokia launched Nokia ASHA for the labour / worker class, Not very high priced; it had the potential to affect the minds of the target audience in a very positive way . The brand strategy is

A.

Moving the brand up

B.

Moving the brand down

C.

ad-hoc

D.

Co- branding

Answer» b. Moving the brand down

Question:

In this stage of the brand analysis process companies need to establish who their primary and secondary audiences are. This is brand strategy _______analysis

A.

Customer

B.

Competitor

C.

Self-

D.

Advertising

Answer» a. Customer