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Bachelor of Mass Media (BMM)

Ferrari and Jaguar are very high in differentiation but extremely low in_______

» Brand Building solved MCQs /
Question:

Ferrari and Jaguar are very high in differentiation but extremely low in_______

A.

Differentiation

B.

Knowledge,

C.

Relevance

D.

Esteem

Answer» c. Relevance

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Ferrari and Jaguar are very high in differentiation but extremely low in_______ Read More »

» Brand Building solved MCQs

Most corporate go through short term pressures. This has been opined by Sony’s Founder________

» Brand Building solved MCQs /
Question:

Most corporate go through short term pressures. This has been opined by Sony’s Founder________

A.

Akio Morito

B.

Kevin Keller

C.

David Aaker

D.

Philip Kotler

Answer» a. Akio Morito

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Most corporate go through short term pressures. This has been opined by Sony’s Founder________ Read More »

» Brand Building solved MCQs

——- are feature stories produced on deadline that focus on a breaking news event.

» Features and Opinion solved MCQs /
Question:

——- are feature stories produced on deadline that focus on a breaking news event.

A.

News features

B.

Depth features

C.

None of the above

D.

Spot features

Answer» d. Spot features

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

——- are feature stories produced on deadline that focus on a breaking news event. Read More »

» Features and Opinion solved MCQs

Nokia launched Nokia ASHA for the labour / worker class, Not very high priced; it had the potential to affect the minds of the target audience in a very positive way . The brand strategy is

» Brand Building solved MCQs /
Question:

Nokia launched Nokia ASHA for the labour / worker class, Not very high priced; it had the potential to affect the minds of the target audience in a very positive way . The brand strategy is

A.

Moving the brand up

B.

Moving the brand down

C.

ad-hoc

D.

Co- branding

Answer» b. Moving the brand down

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Nokia launched Nokia ASHA for the labour / worker class, Not very high priced; it had the potential to affect the minds of the target audience in a very positive way . The brand strategy is Read More »

» Brand Building solved MCQs

The Devil’s Advocate is a feature on television hosted by a journalist named ——- .

» Features and Opinion solved MCQs /
Question:

The Devil’s Advocate is a feature on television hosted by a journalist named ——- .

A.

Karan Thapar

B.

Arnab Goswami

C.

Viveck Goenka

D.

N Ram

Answer» a. Karan Thapar

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

The Devil’s Advocate is a feature on television hosted by a journalist named ——- . Read More »

» Features and Opinion solved MCQs

In this stage of the brand analysis process companies need to establish who their primary and secondary audiences are. This is brand strategy _______analysis

» Brand Building solved MCQs /
Question:

In this stage of the brand analysis process companies need to establish who their primary and secondary audiences are. This is brand strategy _______analysis

A.

Customer

B.

Competitor

C.

Self-

D.

Advertising

Answer» a. Customer

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

In this stage of the brand analysis process companies need to establish who their primary and secondary audiences are. This is brand strategy _______analysis Read More »

» Brand Building solved MCQs