A. core customer value
B. positioning strategy
C. actual product
D. actual ownership
The product packaging is futile part of? Read More »
Marketing Mcqs, Retailing and Wholesaling StrategyA. maturity stage
B. productive stage
C. improved market stage
D. profit achieved stage
A. bargained reduction
B. discount
C. allowance
D. price segment
The reduction in prices made on larger purchases is classified as? Read More »
Marketing Mcqs, Retailing and Wholesaling StrategyA. optional product pricing
B. price skimming
C. price penetration
D. product line pricing
A. unsought specialty products
B. sought services
C. specialty products
D. convenience products and services
The luxury products such as Rolex watches are best classified as? Read More »
Marketing Mcqs, Retailing and Wholesaling StrategyA. promotional pricing
B. geographical pricing
C. cyclical pricing
D. short term pricing
A. competitive pricing
B. captive product pricing
C. optional product pricing
D. product line pricing
A. targeting strategy
B. intangible products
C. positioning statement
D. customer core value
The question of buyer “what I am really buying?” is addresses in strategy called? Read More »
Marketing Mcqs, Retailing and Wholesaling StrategyA. market offering
B. exchange of goods
C. ownership
D. logistic channels
The pure tangible good and pure services are two extremes of? Read More »
Marketing Mcqs, Retailing and Wholesaling StrategyA. industrial accessory equipment
B. industrial office equipment
C. fixed equipment
D. installation
The portable factory equipment such as lift trucks is an example of? Read More »
Marketing Mcqs, Retailing and Wholesaling Strategy