The product packaging is futile part of?
A. core customer value
B. positioning strategy
C. actual product
D. actual ownership
Retailing and Wholesaling Strategy
The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called?
The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called?
A. maturity stage
B. productive stage
C. improved market stage
D. profit achieved stage
The reduction in prices made on larger purchases is classified as?
The reduction in prices made on larger purchases is classified as?
A. bargained reduction
B. discount
C. allowance
D. price segment
The new product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as?
The new product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as?
A. optional product pricing
B. price skimming
C. price penetration
D. product line pricing
The luxury products such as Rolex watches are best classified as?
The luxury products such as Rolex watches are best classified as?
A. unsought specialty products
B. sought services
C. specialty products
D. convenience products and services
The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of?
The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of?
A. promotional pricing
B. geographical pricing
C. cyclical pricing
D. short term pricing
The pricing strategy used to set prices for products that are optional with the main product bought is called?
The pricing strategy used to set prices for products that are optional with the main product bought is called?
A. competitive pricing
B. captive product pricing
C. optional product pricing
D. product line pricing
The question of buyer “what I am really buying?” is addresses in strategy called?
The question of buyer “what I am really buying?” is addresses in strategy called?
A. targeting strategy
B. intangible products
C. positioning statement
D. customer core value
The pure tangible good and pure services are two extremes of?
The pure tangible good and pure services are two extremes of?
A. market offering
B. exchange of goods
C. ownership
D. logistic channels
The portable factory equipment such as lift trucks is an example of?
The portable factory equipment such as lift trucks is an example of?
A. industrial accessory equipment
B. industrial office equipment
C. fixed equipment
D. installation