The products whose classes are based on customer’s need and behavior are called?
The products whose classes are based on customer’s need and behavior are called? A. de-augmented product B. actual services C. augmented productsD. consumer products
The products whose classes are based on customer’s need and behavior are called? A. de-augmented product B. actual services C. augmented productsD. consumer products
In the ‘maturity stage of product life cycle’ the cost per customer is? A. highB. low C. average D. moderate
The pricing technique in which the customer pays delivery charges for the shipment from factory to the destined address is classified as? A. basing point pricing B. uniform delivered pricingC. freight on board origin pricing D. zone pricing
The type of reduction made from list price is classified as? A. bargained reduction B. discountC. allowance D. price segment
The issue arise from pricing when big seller sells below cost to put the new small competitors out of business and capture large market share is classified as? A. price maintenance B. discriminatory pricing C. price fixingD. predatory pricing
Considering products and service classification, the marketing offering such as furniture is an example of? A. specialty products B. non-shopping products C. augmented productsD. shopping products
If a customer buys a cell phone and buy the Bluetooth hands free later then pricing strategy used in this situation is called? A. bi-product pricingB. optional product pricing C. Two way pricing D. Two part pricing
To form significant picture of the world, the process of information selection, organizing and interpreting is referred as? A. perception B. brand image C. self-concept D. self-image
In PLC stages, the stage in which the product has rapid market acceptance and profits are likely to increase slightly is called? A. growth stage B. repetition stage C. turbulent stage D. non-turbulent
The less frequently purchased consumer products are called? A. shopping products B. specialty products C. unsought products D. sought products