The pure tangible good and pure services are two extremes of?
A. market offering
B. exchange of goods
C. ownership
D. logistic channels
Marketing Mcqs
The portable factory equipment such as lift trucks is an example of?
The portable factory equipment such as lift trucks is an example of?
A. industrial accessory equipment
B. industrial office equipment
C. fixed equipment
D. installation
The products that consumer doses not really consider buying is classified as?
The products that consumer doses not really consider buying is classified as?
A. unsought consumer products
B. sought services
C. sought industrial product
D. unsought augmented product
The pricing strategy in which seller set any city as base point and charges freight from all customers from that city is classified as?
The pricing strategy in which seller set any city as base point and charges freight from all customers from that city is classified as?
A. basing point pricing
B. uniform delivered pricing
C. freight on board origin pricing
D. zone pricing
The fourth step in process of new product development is?
The fourth step in process of new product development is?
A. developing marketing strategy
B. developing production schedule
C. developing introductory test
D. developing new candidate’s pool
The after-sale services are part of?
The after-sale services are part of?
A. segmented products
B. less convenient products
C. augmented products
D. convenient tangible products
The stage in which the problem or need is recognized by consumers is classified as
The stage in which the problem or need is recognized by consumers is classified as
A. need recognition
B. information search
C. evaluation of alternatives
D. both b and c
The products purchased for further processing by business owners are best classified as?
The products purchased for further processing by business owners are best classified as?
A. consumer products
B. industrial products
C. augmented products
D. core customer value
The price adjustment strategies includes?
The price adjustment strategies includes?
A. discount pricing
B. promotional pricing
C. dynamic pricing
D. all of above
The services such as airlines and hotels are classified as?
The services such as airlines and hotels are classified as?
A. shopping products
B. unsought augmented products
C. sought specialty products
D. unsought convenience products