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Marketing Mcqs

The pricing technique in which the customer pays delivery charges for the shipment from factory to the destined address is classified as?

Marketing Mcqs, Retailing and Wholesaling Strategy /
The pricing technique in which the customer pays delivery charges for the shipment from factory to the destined address is classified as?

A. basing point pricing
B. uniform delivered pricing
C. freight on board origin pricing
D. zone pricing

The pricing technique in which the customer pays delivery charges for the shipment from factory to the destined address is classified as? Read More »

Marketing Mcqs, Retailing and Wholesaling Strategy

The issue arise from pricing when big seller sells below cost to put the new small competitors out of business and capture large market share is classified as?

Marketing Mcqs, Retailing and Wholesaling Strategy /
The issue arise from pricing when big seller sells below cost to put the new small competitors out of business and capture large market share is classified as?

A. price maintenance
B. discriminatory pricing
C. price fixing
D. predatory pricing

The issue arise from pricing when big seller sells below cost to put the new small competitors out of business and capture large market share is classified as? Read More »

Marketing Mcqs, Retailing and Wholesaling Strategy

Considering products and service classification, the marketing offering such as furniture is an example of?

Marketing Mcqs, Retailing and Wholesaling Strategy /
Considering products and service classification, the marketing offering such as furniture is an example of?

A. specialty products
B. non-shopping products
C. augmented products
D. shopping products

Considering products and service classification, the marketing offering such as furniture is an example of? Read More »

Marketing Mcqs, Retailing and Wholesaling Strategy

If a customer buys a cell phone and buy the Bluetooth hands free later then pricing strategy used in this situation is called?

Marketing Mcqs, Retailing and Wholesaling Strategy /
If a customer buys a cell phone and buy the Bluetooth hands free later then pricing strategy used in this situation is called?

A. bi-product pricing
B. optional product pricing
C. Two way pricing
D. Two part pricing

If a customer buys a cell phone and buy the Bluetooth hands free later then pricing strategy used in this situation is called? Read More »

Marketing Mcqs, Retailing and Wholesaling Strategy

To form significant picture of the world, the process of information selection, organizing and interpreting is referred as?

Marketing Mcqs, Retailing and Wholesaling Strategy /
To form significant picture of the world, the process of information selection, organizing and interpreting is referred as?

A. perception
B. brand image
C. self-concept
D. self-image

To form significant picture of the world, the process of information selection, organizing and interpreting is referred as? Read More »

Marketing Mcqs, Retailing and Wholesaling Strategy