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Marketing Mcqs

The changes made in the product characteristics such as quality, style and features are called?

Analyzing Marketing Environment, Marketing Mcqs /
The changes made in the product characteristics such as quality, style and features are called?

A. modifying marketing mix
B. modifying raw material schedule
C. modifying the product
D. modifying the market

The changes made in the product characteristics such as quality, style and features are called? Read More »

Analyzing Marketing Environment, Marketing Mcqs

Sales force compensation should direct the sales force toward activities that are consistent with _________ ?

Marketing Mcqs /
Sales force compensation should direct the sales force toward activities that are consistent with _________ ?

A. Overall company strategies
B. Overall company objectives
C. Overall department objectives
D. Overall marketing objectives
E. All of the above 

Sales force compensation should direct the sales force toward activities that are consistent with _________ ? Read More »

Marketing Mcqs

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

Marketing Mcqs /

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

A. Total market orientation
B. External focus
C. Customer focus
D. Competitive, customer focus

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful. Read More »

Marketing Mcqs

The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?

Marketing Mcqs /

The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?

A. Production Concept
B. Selling Concept
C. Marketing Concept
D. Buying Concept

The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________? Read More »

Marketing Mcqs

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

Marketing Mcqs /

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

A. Product
B. Marketing
C. Production
D. Selling

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features. Read More »

Marketing Mcqs

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

Marketing Mcqs /

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

A. Better prices
B. Well-established brand names
C. One-on-one communications
D. direct selling capability

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________. Read More »

Marketing Mcqs

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

Marketing Mcqs /
In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

A. Customer value
B. Customer delight
C. total service solution
D. intangible benefit(s)

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment. Read More »

Marketing Mcqs