The Company who follows balanced approach to both competitors and customers while designing its strategies is classified as? A. market centered company B. competitor centered company C. customer centered company D. profit centered company
The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as? A. marketing channel design B. intermediary channel design C. horizontal channel design D. vertical channel design
According to competitive positions, the main focus of market challenger strategy is to? A. expand market share B. follow at a distance C. multiple nichingD. full frontal attack
If the company provides products or services less than its cost then the company will? A. get more lossB. get more profits C. get more discounts D. both a and b
In the four Ps of marketing mix, the brand name can be classified as? A. Place B. Product C. Price D. Promotion
The strategies in which position of company on the best possible strategic advantage against competitors are classified as? A. premium marketing strategies B. corporate marketing strategies C. branding marketing strategiesD. competitive marketing strategies
Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as? A. market challenger B. market leaderC. market follower D. market niche
According to four Ps of marketing, the inventory and logistics services are classified as? A. Place B. Product C. Price D. Promotion
The market segmentation based on customers seeking brands that deliver benefits is example of A. geographic segmentation B. income segmentation C. psychographic segmentationD. benefit segmentation
In marketing channels, the conflict occurs at different levels of same marketing channel is classified as? A. vertical conflict B. horizontal conflict C. steep conflict D. slope conflict