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Analyzing Marketing Environment

The Company who follows balanced approach to both competitors and customers while designing its strategies is classified as?

Analyzing Marketing Environment, Marketing Mcqs /
The Company who follows balanced approach to both competitors and customers while designing its strategies is classified as?

A. market centered company
B. competitor centered company
C. customer centered company
D. profit centered company

The Company who follows balanced approach to both competitors and customers while designing its strategies is classified as? Read More »

Analyzing Marketing Environment, Marketing Mcqs

The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as?

Analyzing Marketing Environment, Marketing Mcqs /
The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as?

A. marketing channel design
B. intermediary channel design
C. horizontal channel design
D. vertical channel design

The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as? Read More »

Analyzing Marketing Environment, Marketing Mcqs

The strategies in which position of company on the best possible strategic advantage against competitors are classified as?

Analyzing Marketing Environment, Marketing Mcqs /
The strategies in which position of company on the best possible strategic advantage against competitors are classified as?

A. premium marketing strategies
B. corporate marketing strategies
C. branding marketing strategies
D. competitive marketing strategies

The strategies in which position of company on the best possible strategic advantage against competitors are classified as? Read More »

Analyzing Marketing Environment, Marketing Mcqs

Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as?

Analyzing Marketing Environment, Marketing Mcqs /
Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as?

A. market challenger
B. market leader
C. market follower
D. market niche

Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as? Read More »

Analyzing Marketing Environment, Marketing Mcqs

The market segmentation based on customers seeking brands that deliver benefits is example of

Analyzing Marketing Environment, Marketing Mcqs /
The market segmentation based on customers seeking brands that deliver benefits is example of

A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation

The market segmentation based on customers seeking brands that deliver benefits is example of Read More »

Analyzing Marketing Environment, Marketing Mcqs

In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?

Analyzing Marketing Environment, Marketing Mcqs /
In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?

A. vertical conflict
B. horizontal conflict
C. steep conflict
D. slope conflict

In marketing channels, the conflict occurs at different levels of same marketing channel is classified as? Read More »

Analyzing Marketing Environment, Marketing Mcqs